Creating and Curating Compelling Content for Social Media

Summary:

Optimise the effectiveness of your social media activity with proven tips for creating compelling content, in our Creating and Curating Compelling Content for Social Media course. This comprehensive workshop looks at the importance of providing engaging content to your fans and followers, to increase the virality of your messages and content, and energise your campaign across the social media universe.

Event Overview

The workshop will provide proven best practice guidance for content creation on the core social media platforms; Twitter, Facebook, LinkedIn, Google+, Pinterest, and blogging. All theory will be supported by up to date case studies, enabling you to get the best from your social media activity.

Course overview

The workshop covers:
An overview of the core social media platforms and tools
How to increase engagement for your social media pages
Building a strategy for creating compelling content
Understanding the interests of your target audience
Monitoring and exploiting trends
The 4 Cs of content creation
Identifying your key audiences online, and how to reach them
Measuring the ROI of social media activity

Who should attend?

PR Account Managers and Account Directors
In-house PR professionals

Event Type: On-Demand Training

Level: Intermediate

Trainer:  Katie King

Please note that all our on-demand training will be received as a recording due to the time zones. You will receive the recording 48 hours after the webinar ends.

Once you register online, please contact training@prca.seasia.global to receive your recording.

PRCA SEA members get free webinars for their first year of membership. Get in touch with Tara.Munis@prcfa.seasia.global for your discount code.