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1

Creating and Curating Compelling Content for Social Media.

02/11/2016 @ 10:30 am – Optimise the effectiveness of your social media activity with proven tips for creating compelling content, in our Creating and Curating Compelling Content for Social Media course. This comprehensive workshop looks at the importance of providing engaging content to your fans and followers, to increase the virality of your messages and content, and energise your campaign […]

2

Pitching to Win New Business

03/11/2016 @ 10:30 am – Everyone loves working on new business. Every firm in the PRCA is good at it. Why do some consultancies seem to beat the odds? Why are some firms consistently better at getting onto long-lists, making it onto short-lists and then landing the business, time after time? It’s not just effort and it’s not just talent. […]

3

Build Brand ‘You’ in 9 Minutes a day

25/11/2016 @ 2:30 pm – 4:00 pm –

Experts say that 9 minutes a day is the magic number for personal branding – something that is not only important for you, but also your company and teammates. Even for the busiest of people, 9 minutes is a manageable portion of time to dedicate to building brand ‘you’ online – and it amounts to 45 minutes a week.

4

The Power of Pinning: Pinterest Hacks for PRs

01/12/2016 @ 8:00 pm – 9:30 pm –

With 100 million users, Pinterest has found its place amoug Facebook, Instagram and Twitter as a social media heavyweight. The digital pinboard is so much more than an inspiration sracpbook; it can help you build an identity, engage and grow an audience, and generate sales. In this webinar, Pinterest super-user Natalie Hughes (600K Pinterest followers), shows you how to create perfect Pinterest boards, work with influencers on the platform, and utilise paid activity, to supercharge your company’s presence, website traffic and sales.

5

Unleash Your Inner Creative

09/12/2016 @ 3:00 pm – 4:30 pm –

Creativity is the one of the most valued skills in business. How much training have your and your teams had in techniques, brainstorm facilitation, generating & nurturing ideas? This training guarantees you’ll walk away with a toolkit of idea-generating techniques and a raft ways to overcome creative burnout individually and as a team.

6

Paid Media

23/01/2017 @ 2:30 pm – 4:00 pm –

Paid Media is now part of the PR mainstream, as increasingly we have to pay to gain access to online audiences. We’ve become advertisers almost by accident and as a result can now gain a holistic view of activity that was often siloed in separate departments.

7

Communicating in the Middle East and North Africa

24/01/2017 @ 2:30 pm – 4:00 pm –

The Middle East and North Africa can be an altogether alien world for newcomers to the region trying to communicate with new audiences and reach out to new stakeholders. This 90 minute PRCA session – replete with insights and vivid examples – offers communicators a window into the region’s communications landscape and the ways in which it both resembles and differs from its global counterparts.

8

Translation, Localisation & Transcreation Workshop

25/01/2017 @ 2:30 pm – 4:00 pm –

Understand the processes and procedures involved in translation, localisation and transcreation. Transcreation is a broadly misunderstood term that means different things to different people. Companies that choose to transcreate their brand messages and materials ensure that audiences the world over experience the same emotional reactions to their brand.

9

Ethics in PR

31/01/2017 @ 1:30 pm – 3:00 pm –

The course covers an understanding of where PR meets legal obligations, where industry standards must be respected and met consistently, why a strong ethical approach is essential to uphold the PR profession and ultimately what the PRCA expects from its members with reference to its Professional Charter and Codes of Conduct.

10

Harnessing the Power of Instagram & Snapchat for PR Campaigns

31/01/2017 @ 2:30 pm – 4:30 pm –

With PR practitioners increasingly having to use new channels of communication to engage with target audiences, and with consumers taking in information more visually than ever before, social media platforms like Instagram and Snapchat are increasingly becoming vital platforms in the digital PR strategy.