Date(s) - 17/01/2024
9:30 am - 12:30 pm

Date: 17th January, 2024

Time: 09:30 – 12:30

Location: Temus, Mapletree Business City, 80 Pasir Panjang Road #22-81, Singapore 117372

Join PRCA APAC for a morning of insights as we delve into the major talking points for 2024.

Our special event will uncover emerging trends impacting marketing, public relations, and communications practices in 2024, offering attendees a glimpse into future developments within our industry.

Hear from industry professionals across various sectors as they discuss key trends in the region. This is an excellent opportunity to stay ahead of the curve in PR and communications practices.

🎟️ Non-Members: $5 🎟️ Members: FREE

Angelene Chong

Head of Corporate Communications, Zuellig Pharma

The Year of Transformation: Driving Employee Engagement through Effective Change Communications

Transformation in any business requires the right balance of strategy, execution, and more importantly effective communication. Engaging employees effectively can make them champions of change and a key component of successful business transformation.

We expect 2024 to be the year of transformation and a focus area for communications professionals will be impactful change communications.

Lars Voedisch

Managing Director, PRecious Communications

Elevating Business Consultation in an Era of Global Polarisation

Explore the intricacies of modern communications in a polarised global landscape, analysing the profound effects of geopolitical shifts, economic transformations, and evolving consumer sentiments. This session will delve into how communicators must enhance their business consultation strategies to adeptly navigate these major shifts, fostering meaningful connections in an ever-changing world.

Celest Lim

Head of Communications – Midmarket & Partner Advocacy, Asia Pacific Japan, SAP.

2024: The Year of “Cookieless PR”

As Google finally proceeds to eliminate third-party web cookies by the end of 2024, publishers and media houses are already shifting towards a first-party data approach, driving more gated-content while evolving their subscription and contextual-advertising strategies.

While the advent of a cookieless future largely impacts advertising and digital marketing…

  • Are there consequential implications for PR?
  • How does that change PR and media engagement strategies for 2024?
  • And how should PR professionals pivot?

Sherawaye Hagger

Brand PR & Communications Lead, Personal Care, Unilever

From Ashes to Analytics: The Unstoppable Rise of Data-Driven PR and the Fall of Tradition Agency Models

This session will delve into the traditional paradigms of public relations and PR creativity. It emphasises the urgent need for a transformation, particularly within PR agencies and among PR professionals. Collaboration with media agencies will be highlighted as pivotal in underlining the significance of PR. The focus is on a crucial transition from intuition-based strategies to embracing analytics and measurable outcomes.

Sieu Ping Low

Growth Markets Media Relations Lead, Accenture Song

Rekindling brand love

When finances are squeezed, brand loyalty will weaken, so price and value become the most influential levers.  Meaningful, competent customer experience will probably become a critical factor. People will only be won over by initiatives that earn trust through tangible support and stability. As communicators, how can you help keep your/ your client’s brand in customers’ basket? What mindset is needed for storytelling as consumers assess brands with greater scrutiny?

Oli Budgen


AI Unleashed

2023 was a game-changing year for General Artificial Intelligence (GAI) across the communications industry and many others. As the adoption of AI tools increase, and our understanding of the opportunities and threats evolve, how can communicators redefine how value is generated?

The session will take a look at how far AI has come in the last twelve months, how we should expect AI to influence our industry further in 2024, and how communicators can keep pace with its impact on how we live, work and play.


This event is fully booked.