Chatrine Siswoyo, who has held senior marketing and communications roles at Netflix, ByteDance Twitter, and Uber, is now leading a new business unit consulting for tech platforms and other verticals in Southeast Asia.

JAKARTA, INDONESIA, APRIL 1, 2024 – Southeast Asia communications consultancy Vero welcomes Chatrine Siswoyo as a new senior advisor in Southeast Asia.

With extensive experience in spearheading marketing and PR programs across Indonesia, Singapore, and the wider Asia Pacific region, Ms. Siswoyo has held a number of marketing and communications leadership roles in recent years at leading companies, most recently as head of PR at Netflix in Indonesia. She also served as head of ByteDance’s (TikTok) communications team in Indonesia until 2021 and as Uber’s consumer comms lead from 2017 to 2018.

In her new role at Vero, Ms. Siswoyo will be responsible for leading a business unit catering to tech platforms, among other key sectors. Her background working at some of the world’s biggest companies will benefit Vero’s clients in Indonesia and Southeast Asia as they seek to achieve their reputational and business goals.

“Chatrine’s experience providing in-house PR counsel to some of the world’s most innovative companies provides a perspective that will bring great benefits to Vero clients and team members in Indonesia and across Southeast Asia,” said Brian Griffin, Vero CEO. “Combining Chatrine’s regional communications expertise with her entrepreneurial instincts will make a positive impact across the region. We are happy to welcome Chatrine to the Vero community and look forward to doing great work together for our clients.”

“I am thrilled to be stepping into the role as Senior Advisor, ASEAN at Vero. Southeast Asia is a hotbed for innovation and growth for many tech platforms. I am excited to use my expertise alongside Brian and the team to provide tangible value for brands looking to navigate the dynamic tech landscape in the region,” says Chatrine Siswoyo, Senior Advisor, ASEAN.

With more than 230 PR, influencer, social, digital and government relations team members spread across Southeast Asia, Vero operates with a distributed leadership system and without a designated headquarters, encouraging Vero consultants from any country in Southeast Asia to assume regional business and leadership opportunities.

ABOUT VERO

Vero is an award-winning communications consultancy advising some of Southeast Asia’s leading brands,

corporations, and non-profit organizations.

Listed among the Global Top 250 Agency Ranking by PRovoke Media and the winner of numerous Southeast Asia Consultancy of the Year awards, Vero designs integrated marketing and communications strategies that resonate within and across this vibrant region’s digital ecosystems and fast-growing economies.

With offices in Indonesia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam, Vero’s growing team of PR, social, digital, influence and creative professionals has a distinctive approach to earned media, putting digital technology at the core of the business and championing stories of progress. That includes the newest units: Vero IQ, which digs deep for data-driven insights, VeroXperience, dedicated to redefining brand events in the region, and Vero Advocacy, delivering top notch public affairs services.

Vero also embraces thought leadership with insightful white papers, playbooks, and articles on regional and industry trends, all available for free on the Vero website, and is proud to be the first agency in the region to sign the Clean Creatives Pledge to decline work for fossil fuel clients.

Visit Vero at https://vero-asean.com/.