Views From the Top: Big, Bold or Left Behind?

Once restrictions ease up, brands may discover that those that have planned ahead are at a significant advantage. As COVID-19 moves from being a pandemic to an endemic, brands need to go all in –…

Reflections on Intercultural Communication & Diversity

Fostering cultural diversity and inclusion in the workplace has become a major initiative for organisations hoping to take the world stage by storm. With globalisation continuing to define the modern world, an increasing number of…

Sustainability Trends Across Industries and Their Impact

Climate activists such as Greta Thunberg have set the stage for conversations around climate change and the call to climate action. However, realising the green vision and accelerating the restoration of global ecosystems would still…

When to hire agency and when to build your in-house digital team

By Thanh Vu, a digital marketing executive, and Hannah Cao, a creative strategic specialist, at EloQ Communications. Digital marketing is currently considered one of the most efficient communications channels. With a do-able budget, high reach…

Views From the Mill: Who Is Your Female Role Model?

We are entering a new era of empowerment for women in the workforce. And it’s thanks to generations of great women who have been constantly challenging the status quo, from Audrey Hepburn, who not only captivated Hollywood…

What Is One Advice You Wish Someone Told You When You Were Just Starting Your PR Journey?

Public relations is a dynamic field requiring a mix of good writing chops, leadership abilities, a bit of charisma, and of course, time management skills. But getting one’s foot into the door is often a…

What to keep in mind when doing business in Vietnam?

By Hanh Le, Assistant to Managing Director, EloQ Communications Stepping into a new market can be confusing as you’re dealing with a new culture, new mindset and unfamiliar way of working. What applies in your…

Why measurement and evaluation is the secret to tackling PR’s persistent skills gap

Article first appeared on CARMA’s blog. As with so many industries, PR has a skills problem. Industry leaders tell us time and again that this fast-paced sector attracts great talent at an entry level, but…

7 Things You Want To Know About Modern PR in 2021

Hanh Le MPRCA, Assistant to Managing Director, EloQ Communications, The public relations (PR) industry has a long history, but it is neither obsolete nor boring. As digital transformation takes over the world in the 21st century,…

The Top Public Relations Trends in 2021

By Karin Lohitnavy MPRCA, Midas PR Public Relations firms last year had to be consciously receptive (and highly reactive) when it came to meeting the needs of clients, as accelerating changes in communication and content…