AI & PR – A Future to Embrace, Not to Fear

It is estimated that around 45% of paid activities may get replaced with technologies that are currently under development – which accounts for a sweeping $2 trillion dollars in US wages as a result of automation. Scary,…

2019 Edelman Trust Barometer (Singapore)

By Edelman 2019 Edelman Trust Barometer Reveals “My Employer” Is the Most Trusted Relationship Singaporeans are most concerned about hackers, cyber-warfare and cyber-terrorism, with employees concerned about automation and not having the training or skills…

Managing Presentation Anxiety

By Emanuela Giangregorio  Delivering successful presentations is an important skill for many of us to be effective at our jobs. Many people that ask for my help have to deliver powerful presentations to win new…

2019 Edelman Trust Barometer Findings

By Edelman January 20, 2019 – NEW YORK – The 2019 Edelman Trust Barometer reveals that trust has changed profoundly in the past year with “my employer” emerging as the most trusted institution. Globally, “my…

Five Tips to Keep a Chaotic Project on Track

By Emanuela Giangregorio MPRCA You’ve planned your project, established clear roles and responsibilities and get stuck-in with energy and enthusiasm. Pretty soon, things become hectic, you are working on several projects, time pressures build up,…

Out in Town – Proving the Value of Communications

  The Public Relations and Communications Association SEA (PRCA SEA) hosted its first event – a measurement conference – in Southeast Asia, in conjunction with AMEC Measurement Month. Industry experts shared their expertise and experience…

The use of Social Media Influencers in Singapore

Social Media Influencers have attracted more attention than ever over the past 12 months. On the one hand their popularity is becoming more widely acknowledged, especially after events such as the boxing match between KSI…