How You Can Avoid These Brand Storytelling Myths

Owen Waters MPRCA, Deputy Managing Consultant, Archetype Brand storytelling is one of the marketing and communications industry’s most misunderstood concepts. Here are three of the biggest pitfalls, and how to avoid them. The art of…

Advice on How to Drive Leads Through SEO

Rosemary Merz, Managing Director Archetype, Hong Kong Brands and retailers today understand that SEO has the power to make or break a business. But the challenge is complex. Not only are Google’s algorithms changing constantly,…

Communications in a Time of Coronavirus

Julian Chow MPRCA, Head of Digital, Archetype Many companies are trying to figure out what should be an appropriate stance for marketing and communications during this time. I understand that there cannot be a blanket…

Innovation Loves a Crisis (Archetype Singapore)

Beedisha Chakrabarti, Managing Consultant and Vice President, Archetype India These are unprecedented times. The world is grappling to not only combat the virus and the looming threat to human life, but also its longer-term repercussion…

Might a Disaster Trigger a New Circular-Economy?

By Hedvig Lyche, CSR & Better Impact Director, Hill+Knowlton Strategies Singapore Borders are closing, people are hoarding, governments are panicking, and businesses are folding. These are indeed unprecedented times for humanity, and how we manage, prevail…

International Women’s Day #IWD2020 (Prospect)

To celebrate International Women’s Day #IWD2020, Prospect Asia has been featuring Female PR talent who have been recently promoted and supported by awesome Female PR bosses. In a female dominated industry such as PR, it…

PR in Covid-19 Outbreak: As Kites Rise Highest Against the Wind

Nhung Do MPRCA, Copywriter, EloQ Communications Covid-19 has been the main topic on every newsfeed, daily conversations and media since the turn of the year of Rat. The tiny virus sets in train a medical, economic…

Crisis Communications In the Age of Coronavirus – Combating Fear & Distrust

Lars Voedisch MPRCA, Founder and Managing Director, PRecious Communications Lars Voedisch, Founder and Managing Director of PRecious Communications, was featured in the ‘Analysis’ section of Marketing Magazine on February 10, 2020, in an article titled…

3 Questions PR pros in Asia Pacific are asking in 2020

In a world where return-on-investment (ROI) is becoming such an important metric for any business activity – PR pros face the same challenge. How do you measure the results of your PR efforts? A new…

How to Upgrade Your PR Strategy for 2020 and Beyond

2019 was an eventful year for brands across Southeast Asia. We saw better strategic planning by our clients and requests to drive integrated communications lead by digital and public relations. While big brands are now…