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Navigating the surge of misinformation and disinformation
Insight, Thailand InsightAuthor: Dr. Clāra Ly-Le EloQ Communications In the early 2000s, the world witnessed a profound shift in the way information is disseminated and consumed. The rise of the internet brought about the increased availability of…
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B2B influencers strategy and management process
Insight, Thailand InsightAuthor: Valentine Do EloQ Communications The term “influencer” is no longer foreign to media professionals and social media users. This is even a marketing strategy that the brand’s communication plans frequently mention. However, perhaps due…
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From Bear to Bull: Crypto’s Media Landscape in 2023 and 2024
Insight, Thailand InsightAuthor: Samantha Yap YAP Global | CEO and Founder EOY COMMENTARY 2023 was a pivotal year for crypto, characterized by its resurgence after several setbacks in the previous year, including the FTX incident. While the…
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Nurturing Tomorrow’s Leaders Amid Disconnection & Burnout
Insight, Thailand InsightAuthor: Jon Howard and Marion Ang (Committee members of PRCA Asia Pacific Workplace & Culture Group) This article was originally posted on PRovoke Media website. The PR industry is faced with a widening gap and…
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Can PR help save the world?
Insight, Thailand InsightAuthor: Thanzyl Thajudeen (The writer is a senior communications and PR expert. He is a Member of CIPR, a Member of the PRCA Asia Pacific Regional Board and a Council Member of PRCA, the world’s…
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PRCA Thailand: Leading the charge towards Ethical Public Relations Industry
Insight, Thailand InsightAuthor: Karine Lohitnavy-Frick This article was originally posted on The Nation (Thailand) website It has been over a year since the launch of the Thailand chapter of the Public Relations and Communications Association (PRCA) Asia…
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Tech Reset: Recalibrating PR tactics
Insight, Technology Group BlogThe news headlines warn us of an impending global recession, spearheaded by technology companies that are cutting costs and doing mass layoffs. Is there a silver lining and opportunities as the industry recalibrates in 2023?…
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How to take advantage of tradeshows in China – post COVID opening
Insight, Thailand InsightAuthor: Mike Golden CEO | Brandigo China As the host of some of the APAC region’s most significant tradeshows, China has always been a vital stop for B2B exhibitions and brand experiences prior to the…
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5 PR trends to watch out for in 2023
Insight, Thailand InsightAuthor: Thanzyl Thajudeen Mark & Comm Ltd | Founder The world went onto this decade with some unprecedented events that will continue to challenge the status quo, and this year is no different. With dramatic…
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Crypto and Web3 Have a PR Problem
Insight, Thailand InsightAuthor: Samantha Yap YAP Global | CEO and Founder Web3 marketing strategies are on the rise but while the industry innovates, new marketing and PR rules are forming. Web3 and crypto founders face two major…