Singapore, 7 June 2023 Brewer Consulting, an award-winning strategic communications advisory firm, proudly announces the appointment of Natashia Jaya as Partner, signalling the consultancy’s next growth phase. This significant move propels Brewer forward, reinforcing its commitment to delivering exceptional service to clients across the Asia Pacific region.

Natashia assumes a pivotal role at Brewer, overseeing the firm’s expanding client portfolio throughout Indonesia and the broader Asia Pacific region. Her responsibilities extend to driving business development, identifying growth opportunities and expanding Brewer’s presence. Additionally, she will play a key role in raising awareness of the firm’s strategic communications advisory expertise in the region.

“As we enter our next phase of growth, we remain committed to delivering impactful senior counsel to our clients,” said Serina Tan, Founder and Managing Partner of Brewer. “Natashia’s profound expertise in driving regional communications programmes, supporting international firms entering the Asia Pacific region, and enabling local and regional businesses to expand across markets, aligns perfectly with our clients’ complex communication needs. With her exceptional capabilities, we anticipate a year of dynamic growth and fruitful cross-border collaborations.”

Based in Indonesia, Natashia is a seasoned global communications leader with 15 years of experience in public relations across Asia Pacific and the United States. As a trusted advisor, she has led numerous regional communications programmes, earning industry accolades along the way. With a diverse industry background spanning consumer and B2B technology, food and beverage, and tourism, Natashia has worked with renowned brands such as, Citrix, FrieslandCampina, HP, Qualcomm, Singapore Tourism Board, Starbucks, TikTok and Waze.

Natashia said, “I am thrilled to be joining Brewer during this exhilarating phase of growth, where I can actively contribute to the firm’s expansion, embrace its progressive approach, and drive positive change for both the industry and society. I look forward to collaborating closely with our clients to drive real impact in the region through the power of communications.”

The appointment follows Brewer’s recent win of the PRCA APAC New Consultancy Award 2023 and is in line with the firm’s strong pipeline, particularly in the fast-growing Indonesian market. As businesses in Indonesia leverage the nation’s economic growth to expand their operations, there is an increasing need for them to reevaluate their communication strategies to facilitate accelerated growth.

Headquartered in Singapore, Brewer is a specialised strategic communications firm founded by PR veteran Serina Tan, an honouree of Campaign Asia Pacific’s 40 under 40. The firm delivers a unique combination of strategic communications advisory services and training programmes, customised for specific client needs. Since 2021, Brewer has partnered a wide range of clients across Asia Pacific, Europe and the United States, including Alora Paints, Archwey, CRIF, Danone, RamenYA!, Spotlight Retail Group and The Trade Desk.

In addition to delivering impactful strategic counsel, Brewer is dedicated to advocating a culture of mental well-being in the communications industry. Since its inception, the firm has successfully conducted a dozen mental well-being workshops, offering valuable insights, resources, and strategies to enhance the overall resilience of communications practitioners. To further support the PR community, Brewer will start hosting more pro bono workshops aimed at fostering positive work environments and contributing to a more sustainable and supportive industry ecosystem.

About Brewer Consulting

Headquartered in Singapore, Brewer Consulting is an APAC-focused strategic communications advisory firm with a global mindset. The firm is dedicated to brewing better communications and driving impactful outcomes, ultimately enhancing brands and businesses. With a purpose-driven approach, client and employee-centric focus, the firm’s mission is to create meaningful impact for its people, clients, contribute to the advancement of the communications industry, and make a positive difference in society.

Brewer’s specialised services encompass C-suite and leadership communication communications, APAC communications advisory, brand marketing, purpose communications, employee engagement, crisis preparedness and management, as well as communications training. For more information, please visit

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