Job Title: General Manager
Company: Allison+Partners Singapore
Adel has worked across corporate, brand, public affairs and government communications, and has successfully managed and built strong teams throughout her two-decade career at some of the top communications agencies and newsrooms.
She is currently the General Manager at Allison+Partners Singapore, overseeing the agency’s Singapore presence, building the team’s capabilities and client roster while driving ongoing growth in the market.
She is the former MD (Sectors) at Edelman Singapore and had oversight of some of the agency’s largest clients in Technology and Health, including Microsoft in Asia Pacific and Singapore. She was also previously the regional lead for corporate, public affairs and government communications at BursonCohn & Wolfe as well as Bell Pottinger Singapore (now Klareco Communications), where she was in charge of the agency’s largest practice, and developed a diverse client base, from unicorn start-ups and Singapore Inc companies to multinationals and Government accounts.
She spent eight years at Ketchum Singapore, formerly known as ICON International Communications, which was acquired by the international communications agency in November 2013, and was part of the core team which grew the start-up agency.
Adel started her career as an editor and journalist at two of Singapore’s most-read English dailies The Straits Times and MediaCorp TODAY newspaper, and was also a former corporate communications head at one of the leading government-funded R&D institutes in Singapore (Institute of Bioengineering & Nanotechnology, Agency for Science, Technology and Research).
