PR firm and Ethereum community event set to host over 50 journalists and hundreds of Ethereum aficionados, aiming to rebuild the crypto industry’s reputation.
21st June 2023 — YAP Global, a leading international PR consultancy specializing in cryptocurrency, decentralized finance(DeFi), and Web3 sectors, has teamed up with EthCC[6] as their public relations partner, the largest annual European Ethereum event focused on technology and community. The event is set to take Devcon’s place as Ethereum’s biggest conference of 2023.
“Amidst a flurry of exchange collapses, media scrutiny, and a tarnished public reputation for crypto and the Web3 industry as a whole, our collaboration with ETHCC presents a unique opportunity to showcase to the world, the community’s resilience and focus on building, collaboration, and self-reflection,” says Samatha Yap, CEO and Founder of YAP Global.
“We are thrilled to host this event in Paris again. In a time of recession and the cost of living crisis, the fact that the community is still coming together makes us all the more grateful and determined to provide the best conference possible. We do not take the opportunity to share our knowledge and educate one another lightly,” says Bettina Boon Falleur, Head of EthCC.
Despite a turbulent year, Ethereum remains a prominent force in the crypto industry, implementing successful upgrades like the Merge, Shanghai, and now Dencun. Similarly, Polygon, Starkware and ZkSync leverage zero-knowledge proofs to enhance Ethereum’s scalability, driving innovation with faster and cheaper transactions.
In light of these achievements, EthCC’s mission to build community through sharing and transmitting knowledge holds even greater significance this year, playing a crucial role in shaping the future of Ethereum.
This year’s speaker lineup ranges from innovative projects and platforms like Tim Beiko, Protocol Support at the Ethereum Foundation, Xin Wan, Researcher at Uniswap Labs, Sid Shekhar, Blockchain Researcher at Coinbase and Dayan Brunie, Software Architect at MetaMask. There are also ample networking opportunities and myriad workshops to attend.
With Bankless, The Defiant, Cryptotoast and The Big Whale as confirmed media partners; and Yahoo Finance, Cointelegraph and DLNews attending there is no doubt that communicating, networking and educating are the main goals of ETHCC[6].
By bringing together notable mainstream and crypto journalists, connecting them with speakers, and managing the press room, YAP Global utilizes its impactful media relations, storytelling, and event organizing skills to tackle the crypto stigma and bridge the gap between quality journalism and emerging Web3 technologies that bring value to the world.
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About YAP Global:
YAP Global is an international public relations and communications firm that works with meaningful companies & organisations in the cryptocurrency, Decentralised Finance (DeFi) and Web3 sectors, to build their brand through impactful storytelling.
YAP Global aims to be the bridge between quality journalism and emerging Web3 technologies which bring value to the world. We work with the media to make the cryptocurrency, DeFi and Web3 sectors understandable to everyone. As a global team with international journalism and communications experience, we aim to be a reliable source of information for the media and help our clients navigate and shape important conversations.
About ETHCC:
The Ethereum Community Conference (EthCC) is the largest annual European Ethereum event focused on technology and community. Four intense days of conferences, networking and learning.
Media contact
Tiffany Mac Sherry
Email: tiffany@yapglobal.com
