SINGAPORE, FEBRUARY 10, 2025 —Vero is announcing new appointments in Singapore and the Philippines. New account directors Rui Qi Lim and Cris Pescadero bring extensive expertise in strategic communications, further strengthening the consultancy’s regional capabilities.

Rui Qi Lim has over 8 years of agency experience in integrated communications, specializing in the development and execution of impactful strategies for leading regional and global brands in the aviation, banking and finance, automotive, retail and luxury fashion industries. She joins Managing Director Lin Kuek in expanding Vero’s sixth office in Southeast Asia, looking to build and grow strong client relationships, award-winning work, and a team of consultants in Singapore.

“Being part of the pioneer Singapore team is exciting. Singapore is a strategic location, with many businesses choosing to house their regional headquarters here,” Lim shared. “Vero in Singapore serves as a gateway to the growing Southeast Asia region, the opportunities that we can create here are infinite. I look forward to working closely with the team to expand the Singapore team and hone new capabilities for Vero across the region.”

Meanwhile, Cris Pescadero joins Vero in the Philippines as an Account Director leading a business unit. With nearly a decade of experience providing strategic counsel and data-driven insights to FMCG, automotive, infrastructure, and pharmaceutical brands across the Philippines and the APAC region, Pescadero brings expertise in reputation management, brand-building, and stakeholder relations. His roles with The World Bank and the International Justice Mission add depth to his development-focused perspective.

“I am elated to have gained the trust and confidence of Vero leaders, and I wish to replicate the same among colleagues, other internal stakeholders, peers and, of course, our present and future clients,” shared Pescadero. “Vero has been successful at establishing its presence in the market amid heavyweights in PR and comms business; I believe now is the time to build trust and gain confidence towards cementing our value.”

These latest leadership appointments in the Philippines and Singapore are part of Vero’s commitment to continuing investment in industry-leading talent across Southeast Asia.

“This is a pivotal moment for Vero in Singapore as we look to turbocharge our growth across the region.” said Lin Kuek, Managing Director at Vero in Singapore. “I am thrilled to have Rui Qi join us, bringing with her extensive agency experience across a variety of industries. I am excited to see the impact that Rui Qi is going to bring for Vero’s clients and team not just in Singapore, but throughout Southeast Asia as well!”

“Appointing a seasoned expert such as Cris reflects our commitment to elevating our reputation and driving growth in the Philippines,” said Sasha Alwani, Chief Strategy Officer at Vero. “With Cris’ deep expertise in the local business landscape, combined with a regional strategic insight, we are confident that his leadership will drive meaningful results for Vero and our clients.”

ABOUT VERO

Vero is an award-winning strategic communications consultancy, advising some of Southeast Asia’s leading brands, corporations, and non-profit organizations.

As a B Corp-certified consultancy across all its offices and a signatory of the Clean Creative pledge since 2022, Vero is committed to responsible and impactful communications.

With a team of over 240 communications professionals, Vero operates across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam, with a strategic partnership in Myanmar. The consultancy takes a multidisciplinary approach, specializing in public relations, influencer marketing, government relations, and event management. By integrating deep market expertise with data-driven insights and innovative storytelling, Vero helps brands navigate complex landscapes, build meaningful connections, and craft narratives that drive real, sustainable impact. Visit https://vero-asean.com/