TriOn & Co to service the Singapore and Southeast Asia legal markets as part of Mirovia’s network of specialist communications and marketing partners
Singapore, 23 May 2023 – TriOn & Co (TriOn), a strategic communications consultancy based in Singapore, has joined Mirovia, a leading global network of PR agencies providing specialist communications, marketing and business development advice across borders to legal sector clients, to meet the growing demand for specialist services in Singapore and the region. This alliance brings together TriOn & Co’s extensive experience with the legal sector in Singapore and the region with Mirovia’s network of international legal sector experts. Mirovia has also welcomed New Delhi-based Commwiser to further expand its network services to the Indian legal market.
Gus Sellitto, Founder of Byfield Consultancy in London, said: “As Mirovia continues to grow, we are excited to welcome TriOn & Co in the key legal jurisdictions of Singapore. This alliance represents a significant milestone in our efforts to expand globally and enables us to assist clients in a broader range of geographies. Singapore is one of the biggest global centres for arbitration as well as the primary business hub for Southeast Asia with a growing need for the highest quality of international specialist communications and marketing services. We are delighted to address this need with TriOn who have deep knowledge of Singapore’s legal sector and have worked with some of the leading legal names in the region. We look forward to Mirovia enhancing its ability to provide the best communications advice to its clients at an international level through TriOn.”
Mirovia partner agencies are recognised legal PR specialists in their respective jurisdictions and collaborate on cross-border mandates by pooling their respective strengths to legal sector clients’ advantage internationally. TriOn and Commwiser are the first Asia-based members to join the network.
Charu Srivastava, Chief Strategy Officer and Co-founder of TriOn, said: “Joel, Marion and I are very honoured to join Mirovia and its global network of specialists. Singapore is an important legal hub in the region and internationally. There is clear direction and support from the Government to strengthen the country to become the choice litigation and arbitration hub backed by a strong legal ecosystem. Communications, especially reputation management, are a crucial piece of this ecosystem and TriOn is proud to offer these services. We have experience of working with legal firms, Government agencies and other legal players, and deep understanding of the local and regional market. We are confident that we will add great value to Mirovia clients from around the world.”
A global alliance of marketing and communications specialists
The Mirovia alliance was founded in February 2020 by leading agencies Byfield Consultancy in the UK, Eliott & Markus in France, Eye Communications in Germany, Valletta Relazioni Pubbliche in Italy and Gerico Associates in Spain and Latin America. Benelux agency Stark Narrative joined in 2022.
The partners provide local market expertise and support clients with profile-raising, communications, legal directories submissions and marketing activities. Mirovia members now comprise almost 100 specialists ideally placed to support international law firms, including US firms, looking to enhance their profile across Europe and Asia. The agencies also advise law firms in litigation PR, Mirovia acts for clients facing high-profile cross-border disputes, where PR representation is required in key jurisdictions and in local language media.
Mirovia also offers crisis PR and litigation PR support to clients internationally. For law firms, this includes special situations such as office closures or relocations, partner misconduct, professional negligence claims and regulatory investigations. Mirovia members also advise law firm clients in need of reputation counsel. In litigation PR, Mirovia members work closely with dispute resolution lawyers in helping to manage the reputation of businesses and individuals who are bringing or defending litigation across borders.
Mirovia launched a dedicated Class Action desk in 2022 to provide reputation management PR services to businesses launching or defending class actions in Europe and internationally. This was in direct response to the anticipated growth in class actions across Europe.
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Charu Srivastava – firstname.lastname@example.org
Joel Lah – email@example.com
Marion Ang – firstname.lastname@example.org
About TriOn & Co
TriOn & Co is a Singapore-based strategic communications consultancy founded by Charu Srivastava, Joel Lah and Marion Ang – a trio of communications experts with over three decades of combined experience, and a deep passion to deliver trusted results for all clients they work with. TriOn & Co is founded on the belief that strategic communications can be the game-changer for any company or individual, regardless of industry or location. The consultancy offers tailored communications services and special consultancy projects that are crucial in today’s macroeconomic climate.
Their full suite of communications services includes reputation management, stakeholder relations, ESG communications, B2B event communications, end-to-end crisis management (preparedness, response and recovery) and internal communications. The special projects include – business restructuring communications for organisations undergoing retrenchment or leadership changes, as well as Diversity, Equity and Inclusion (DEI) audit and strategy.
For more information, please visit www.trionandco.com
The Mirovia alliance represents more than 80 communications and marketing professionals across eight PR consultancies, offering substantive and highly specialised services to legal sector clients. More information on Mirovia at www.mirovia.com.
Appendix: Mirovia Alliance Agencies
Commwiser is a specialist PR agency focusing on Professional Services and Law Firm Marketing, including strategic and reputation counsel, media relations, litigation PR, market research, digital and social media integration, and stakeholder mapping and engagement. It was founded in 2017 by Aman Abbas, former Director of Client & Market Development at leading Indian law firm Shardul Amarchand Mangaldas.
Byfield is the UK’s leading PR and communications consultancy to the legal sector and provides reputation counsel to help build brands, protect reputations and support litigation. Byfield is known for its expertise in litigation PR and crisis PR, for which it is independently ranked in Chambers & Partners, and provides counsel to help its clients build their brands and protect their reputations, enhancing their businesses, market perception and value. Byfield works with leading law firms as well as third party litigation funders, the Big Four, and other legal and professional services firms operating nationally and internationally.
Eliott & Markus
A pioneer in their sector since 2005, Eliott & Markus is the first communications agency dedicated to professional services firms, with a unique knowledge of their market and their challenges.
It assists players in the legal field in their desire to build their brand, develop their reputation and increase their influence through a distinctive approach to communication and marketing.
Present in Paris and Casablanca, the multicultural and international team of 45 experts is skilled in strategy, branding, public relations, influence, graphic design and e-reputation, and offers a global and integrated approach to its clients.
Eliott & Markus has also been named No. 1 communications agency for lawyers and the liberal professions by the magazine Décideurs.
Eye Communications is a full-service PR agency based in Freiburg, Germany, providing comprehensive press relations and business development services for international law firms, companies and associations.
Founder and managing director Matthias Struwe is one of the leading specialists for law firm-PR in Germany. For more than 20 years he has been dedicated to communication services for law firms, companies and federal ministries. Some of the leading international law firms, as well as hidden champions from various industries, trust in Eye Communications both for ongoing communication services as for crises and litigation PR. As founding member of MIROVIA, Eye Communications is used to service clients internationally as part of an integrated approach to global communications.
Valletta Relazioni Pubbliche
Valletta Relazioni Pubbliche (VRP) is a leading Italian Public Relations and Communications Agency focused on legal, tax, financial and crisis communication, with a strong expertise in litigation PR.
VRP’s main objective is to support, strengthen and preserve the reputation of law firms and professionals through the media and the web.
VRP PR and communication consultants perfectly understand the legal environment and its deepest dynamics as well as the media and communication rules. Our expertise in the legal sector is a crucial asset when it comes to deliver tailor made consultancy to law firms.
We define the right strategy and take care of all communications and marketing activities to achieve outstanding results for our clients. VRP offers more than 20 lines of services, including branding, media relations, content marketing, directories, event management, crisis & litigation pr, thought leadership and ESG/CSR communications.
Strategic analysis and results monitoring are the distinctive features of VRP consultancy method.
Gericó Associates is the first legal marketing, communications and business development consultancy firm for the legal sector in Spain and Latin America. The firm, after more than a decade advising on global strategy and business units, has offices in Spain, Chile, Colombia, Mexico and Peru. Its consultants, with extensive experience in law firms, international directories, the media, and communication and marketing agencies, provide comprehensive advice on business strategy, corporate communication, business development, design and implementation of marketing plans, and positioning in international directories.
Based in Amsterdam, Stark Narrative offers customized PR solutions to clients in three corporate niche domains: investments, legal services, and IT services & security. The firm’s baseline proposition entails the implementation of integrated, strategic PR campaigns across domestic and international markets. Although Stark Narrative’s primary focus is on the Benelux market, the agency’s collective work portfolio and regional focus spans Europe, Latin America and the Caribbean, North America, and sub-Saharan Africa.