Job Title: Director – Client Strategy, APAC
Company: Sinclair

Sai has a flair for making great ideas come to life. In addition to her management role as agency leader of the Singapore hub, she does everything from media relations to reputation strategy, event management to influencer marketing. Personable and bubbly, Sai uses her natural creativity and people skills to drive Sinclair’s growth in the APAC region.

A core member of Sinclair’s leadership team, Sai joined the agency in 2012 and has created cross-market collaborations, developed training programmes and cultivated numerous client relationships while working across key corporate, consumer, luxury and lifestyle accounts. Her breadth of experience, both in clientele and PR integrations, means that Sai knows how to deliver clear communications initiatives with a deep comprehension of, and an intent focus on, reinforcing business objectives. Sai personifies the idea of grace under fire, and has proven her abilities in not just moments of calm but in planning, developing and implementing crisis communications strategies. Solutions-focused and multi-skilled across the integrated PR spectrum, Sai applies a composed approach to everything she does.

LinkedIn Profile: