Job Title: Manager, Brand Communications

Company: K11 Group

Sai is an experienced communications professional with a strong background in public relations and brand communications. Currently, she holds the position of Manager of Brand Communications at K11 Group, where she plays a key role in shaping the organization’s international reputation through strategic communications. Sai oversees global-scale projects and new brand launches, ensuring that the Group’s messaging aligns with its goals and resonates with global audiences.

Prior to joining K11 Group, Sai was a valued member of the leadership team at Sinclair, a prominent independent PR firm in the APAC region. During her time at Sinclair, she contributed significantly to the agency’s growth and success. Sai’s strategic insights and leadership skills were instrumental in establishing the agency’s Singapore hub and driving client strategy across the region.

Sai is actively involved in the industry as a member of the PRCA APAC Diversity, Equity & Inclusion Committee, working towards fostering inclusivity within the PR profession. She is also a member of The Marketing Society, where she stays informed about industry trends and engages in meaningful conversations.

Sai’s accomplishments have been recognized through awards and nominations. She was honored with the title of PR Leader of the Year by PRCA APAC in 2023 and was nominated for the PR Professional of the Year (Agency) award at the PR Awards Asia 2023 by Campaign.

With her extensive experience, strategic mindset, and passion for impactful communications, Sai continues to make significant contributions in the field of public relations and brand communications.

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