Jakarta, 2 April 2024 – Riot Games, a leading global game developer behind the immensely popular titles such as League of Legends and VALORANT, have appointed PR consultancy Maverick Indonesia to strengthen their presence in Indonesia and Malaysia.
“Our vision at Riot Games is to be the most player-focused game company in the world. Through Maverick Indonesia’s expertise in media and PR, we hope this collaboration can further support us in providing a better gaming experience for our players in Indonesia and Malaysia,” said Resha Pradipta, Country Manager for Riot Games ID & MY.
In a separate development, Maverick Indonesia was also appointed by Japfa Food to help with the launch and growth of Olagüd, a supplier of premium, probiotic-fed fresh chicken and other products.
“Chicken is the main source of animal-based protein in Indonesia but we need to do a lot of education to make sure that consumers can make the right choices that are good for their families,”said Billy Tham, Head of Go Direct, Japfa Food.
“We appointed Maverick because they were able to help us communicate with our consumers simply, directly and effectively across paid, earned, shared and owned channels,” he added.
“We thank Riot Games and Olagüd for their trust in us to impact their brands with communication,” said Dyah Ayu Arini, a partner at Maverick Indonesia. “We are excited to begin our partnership with these clients because of their commitment to data-driven strategies and embrace of a rapidly changing market environment.”
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About Maverick Indonesia
Maverick Indonesia is a leading PR consultancy in Indonesia. Founded in 2002, the company offers a wide range of services, including corporate communications, public relations, crisis communications, media relations, and investor relations. Maverick Indonesia is a pioneer in the application of integrated measurement and evaluation based on the International Association for the Measurement and Evaluation (AMEC) in Indonesia.
About Riot Games
Riot Games was founded in 2006 to develop, publish, and support the most player-focused games in the world. In 2009, Riot released its debut title, League of Legends, which continues to be one of the most-played PC games in the world. In the years that followed, Riot released VALORANT, Teamfight Tactics, Legends of Runeterra, and League of Legends: Wild Rift. Riot’s titles have led to the creation of some of the most-watched and widely recognized esports in the world, culminating in events like the League of Legends World Championship and VALORANT Champions Tour (VCT), which are watched by millions of fans each year. Riot has also expanded its IP through multimedia projects across music, comic books, board games, and Arcane, its Emmy-winning animated series.
About Olagüd
Olagüd is a premium fresh chicken producer from JAPFA Food. The company offers a variety of fresh chicken products, including whole chickens, chicken parts, and processed chicken products. Olagüd chickens are raised to diet of high quality probiotic feed and are free of antibiotics and hormones. The company is committed to providing its customers with healthy and delicious chicken products.
Media Contact
Ratmia Dewi
Associate, Media Outreach
+62 812 – 8511 – 7266
ratmia@maverick.co.id