Based in Singapore, Farah will also support the company’s expansion of its technology and finance practices in the region.
SINGAPORE, 26 October 2022 – Redhill, one of the fastest-growing full-service global communications agencies, announced the appointment of Farah Zuber as Senior Director, a move in line with the agency’s commitment to accelerate growth in the region.
Farah is responsible for growing Redhill’s operations in Malaysia, focusing on business development and client acquisition. Additionally, she supports the agency’s leadership team at its Singapore headquarters, particularly in the areas of Technology and Finance. In this dual role, Farah reports to Umesh Nair, Deputy Managing Director at Redhill.
“We are excited to have Farah on board. Her extensive familiarity and experience in Malaysia add great depth to our operations and will be instrumental in our regional expansion, especially as our offerings and client portfolios continue to grow exponentially. She has a proven track record of planning and executing impact-driven campaigns across various sectors. Her capabilities and expertise will be invaluable as Redhill continues to pursue new heights,” said Umesh.
Farah has been in the public relations industry for over 12 years, specialising in integrated strategic communications and brand reputation development and management. She has managed high-performing teams and led operations in multinational agencies. Farah also has extensive experience in driving cross-media creative executions informed by data. Before joining Redhill, Farah set up a regional agency in Malaysia from the ground up. Besides technology and finance, Farah has worked with brands in the property, lifestyle & hospitality, oil & gas, government, and healthcare sectors.
“I look forward to bringing my expertise to grow Redhill’s Malaysian operations while capitalising on emerging opportunities across the region. As data will play a stronger role in brand and reputation strategies, we are better positioned to create more bespoke and personalised solutions for our clients. Redhill is on a consistent growth trajectory; I am excited to be part of the team as it continues to strengthen its presence globally,” said Farah Zuber, Senior Director, Redhill.
Since its founding in 2014, Redhill has been offering public relations services and integrated communications solutions to local and international clients by leveraging its continuously growing global network. Over the last year, Redhill has tripled its revenue in Malaysia and doubled its team. Redhill’s client portfolio in Malaysia includes brands such as Nokia, Homage, edotco, NTT Data, RHL Ventures and MDEC.
Most recently, Redhill was awarded the Southeast Asia Consultancy of the year at the SABRE Awards Asia-Pacific 2022.
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Redhill is a responsive, agile, and full-service global communications agency. We provide strategic counsel for public relations, digital narratives, crisis management, internal communications, and branding across industries and sectors. Driven by a team of passionate communications specialists, we craft campaigns that build a brand’s reputation and market share.
Headquartered in Singapore and deeply embedded in Asia Pacific, with a reach that extends to the Middle East, Europe, UK and the US, our close-knit, multi-national team of communications specialists and public relations consultants work to support our clients across the globe.
Redhill is recognised as one of Singapore’s Fastest Growing Companies by Statista and The Straits Times (2022 and 2021), Financial Times’ top 500 Asia-Pacific High-Growth Companies (2022 and 2021), Fastest Growing Agency in the region and globally by PRovoke Media’s Global PR Agency Rankings (2022, 2020, and 2019), and the first public relations agency to be recognised in KPMG’s Enterprise 50 Awards (2020), in addition to other top honours.