Singapore, 30th September, 2020 – The PRCA Southeast Asia today announced the launch of its Nextgen Group, to support those just starting out or those that have been practicing for years, by equipping practitioners with all the tools they need to progress their career.

The NextGen Group is the PRCA SEA’s newest regional group providing events, information, support and advice to practicing PR and communications professionals from Graduate level up to Account Director.

The group is composed of 10 appointed members drawn from across the region.

Chair: Alicia Thong CMPRCA, Director, AKA Asia

Vice Chair: Sugandha (Suhani) Bhandari MPRCA, Strategic Communications Officer, Midas PR

Committee Members:

  • Beverly Liew MPRCA, Director, Strategic Communications, FTI Consulting
  • Marsha Imaniara MPRCA, Manager – Consultancy, Maverick Indonesia
  • Naveen K MPRCA, Senior Consultant, Blue Totem Communications
  • Isabella Liu, Communications Manager, Asia Pacific, Twitter
  • Nicole Ang MPRCA, Senior Account Executive at Spurwing Communications
  • Huishan Teo MPRCA, Strategic Communications Manager, Distilleri
  • Chris Lu, Regional Head of Communications, AnyMind Group
  • Olivia Burton MPRCA, Senior Account Manager, VIM & VIGOUR PR

The group will:

  • Provide inspirational figures to learn from and ignite ambition
  • Highlight what constitutes great PR and communications and share best practice
  • Break down competitive barriers within the industry
  • Promote the importance of PR and communications as a profession
  • Emphasise the collaboration within the industry, bringing practitioners together

Lee Nugent CMPRCA, Chair, PRCA Southeast Asia: “I’d like to congratulate Alicia and Suhani, and welcome them to the PRCA Southeast Asia team. Providing support and encouragement to the next generation of talent, is one of the PRCA’s most important tasks. We want to develop a stronger, more effective industry by helping people in the early and mid-stages of their careers become better practitioners, and equip them to be our sector’s future leaders. Alicia and Suhani will work with the wider team, leading our NextGen initiative along with the newly-formed NextGen Group, providing guidance, inspiration and practical help to the best and brightest we have today, aiding them to become what the Comms industry needs tomorrow.”

Alicia Thong CMPRCA, Chair, PRCA SEA NextGen Group said: “The face of PR and communications is constantly changing, the nature of the job ever evolving. One can’t overstate the value of having the right guidance and tools for growth in this oft challenging but always exciting line of work. I’ve certainly had the benefit of a strong support network in my own journey so I’m looking forward to contributing and helping to curate meaningful learning moments for my fellow comms practitioners.”

Sugandha (Suhani) Bhandari MPRCA, Vice Chair, PRCA SEA NextGen Group said:“South-East Asia is an untapped bucket of young PR-talents with diverse backgrounds. In the coming years, these professionals will become the leading experts who will transform the industry and take it to the next level. I am excited to be on board of PRCA NextGen and to be part of this disruptive transition. I’m looking forward to contributing my efforts and expertise to the group, and at the same time to learning from others. My goal will be to make this group a strong pillar which young PR-practitioners can rely on. I hope PRCA NextGen will continue to be a helpful source of professional advice for anyone who needs support in dealing with the challenging world of PR.” 

Further information about the group can be found here.

Further information available on request
Tara Munis
General Manager, PRCA SEA
P: +65 8596 5743


The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.

We represent more than 35,000 PR professionals in 70 countries worldwide. With offices in London, Singapore, Dubai, and Buenos Aires, we are a global advocate for excellence in public relations.

Our mission is to create a more professional, ethical, and prosperous PR industry. We champion – and enforce – professional standards in the UK and overseas through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.

We deliver exceptional training, authoritative industry data, and global networking and development opportunities. We also manage the International Communications Consultancy Organisation (ICCO), the umbrella body for 41 PR associations and 3,000 agencies across the world, and LG Comms – the UK’s national body for authorities raising standards of local government communication.