The PRCA SEA Awards 2021 have been the most successful year of entries to date amidst the challenging year we all faced.

The PR industry achieved some outstanding work this past year and so first a very well-deserved congratulations to us all, and to our judging panel had a very difficult job picking from the best of best campaigns, individuals and teams in the region.

Please note: some of the categories will have a consultancy and an in-house winner

Congratulations to all the highly commended and winners!


Best Business-to-Business Campaign

Archetype – Johnson Controls: Reboot the Building

Philips with Omnicom PR Group – Empowering the Next Generation of Healthcare Professionals for a Sustainable Future

Best Communications During COVID-19

W Communications – Zouk Pivots with Passion

DBS Bank – Covid-19: Supporting Customers, Employees and the Community as a Purpose-Driven Organisation

Best Corporate, Social and Responsibility Campaign

DBS Bank – DBS Sparks Season 2: Everyday Heroes for a Better World

Best Corporate, Financial and Investor Relations Campaign

Klareco Communications – Shifting Mindsets and Securing the Future for Two of Singapore’s Largest Companies

Best Crisis Communications Campaign in Response to COVID-19

Vero – LINE Thailand COVID-19 response

Best Digital and New Media Campaign

AKA Asia – Manulife #Unbroken

Nanyang Technological University, Singapore – AR you ready for HEY!

Best Health and Wellbeing Campaign

SPAG – The Vision of Empowered APAC – Through Nutrition Awareness

Sanofi with GCI Health – Powering the Future of Flu Protection

Best Influencer Relations Campaign

W Communications – 30 Years of ASICS Gel Lyte III

AstraZeneca, Asthma & Allergy Association Singapore with Sandpiper Communications – Beat the Asthma Blues

Best Media Relations Campaign

AKA Asia – Manulife #Unbroken

Best Multi-Country Campaign (Southeast Asia)

AKA Asia – Hendrick’s Gin World Cucumber Day 2020

Philips with Omnicom PR Group – Breathing Cleaner and Healthier Air with Philips

Best Not-for-Profit and Charity Campaign

Distilleri – Rare Disease Fund – Hope For A Lifetime

Make-A-Wish Singapore with Omnicom PR Group, OMD – Spreading The Wish Effect for Make-A-Wish Singapore

Best Strategic Communications Campaign

Pinpoint PR – Positioning LASALLE College of the Arts

Best Student Campaign

Universitas Padjadjaran – Stay in Touch

Best Technology Campaign

REDHILL – BIGO Live: Spreading Cheer, Positivity and Hope

Best Travel and Lifestyle Campaign

W Communications – 30 Years of ASICS Gel Lyte III

Consumer Award – High Budget

Weber Shandwick – Twice the Fun, Way More Than Double the Results

Consumer Award – Low Budget

AKA Asia – Manulife Life Goes On

Employee Engagement Award

Allison + Partners – Lam Research: Around Lam’s World In 40 Clicks

Roche Diagnostics with The Carrot Collective – Taking the Roche Diagnostics APAC Regional Meeting into the Virtual World

Measurement and Evaluation Award

SPAG – Culture Connect Campaign


PR Campaign of the Year in Response to COVID-19

Ogilvy – “Mor Chana” wins COVID-19

Gojek – Keeping millions safe amid COVID-19

Purpose Award

DBS Bank – Live More, Waste Less – Towards Zero Food Waste (ZFW)


Journalist/Blogger of the Year Award

Charlotte Mceleny, Publisher APAC, The Drum

Young Communicator of the Year

Elisabelle Aruldoss, Senior Account Manager, SPAG

PR Leader of the Year

Dr Vivien Chiong, NTU Chief Communication Officer – Nanyang Technological University, Singapore

Outstanding Contribution Award

Mr. Nguyen Khoa My, Chairman, Vietnam Public Relations Network


In-house Digital Team of the Year

Nanyang Technological University, Singapore

New In-house Team

ABB Electrification APAC Communications Team – Eva Ford-Murphy & Carrie Chen

In-House Team

Nanyang Technological University, Singapore

Workplace Champions

Mutant Communications

Small Consultancy of the Year

BUD Communications

Medium Consultancy of the Year

PRecious Communications

Large Consultancy of the Year