Singapore, 14th September, 2020 – The Public Relations and Communications Association (PRCA) has partnered with PRWeek to launch a new campaign highlighting the value of PR to business and society.

The campaign comes as the PRCA publishes new research revealing eight of ten (82%) CEOs and CFOs from FTSE 500 companies view public relations as ‘important’ or ‘very important’ to protecting and strengthening corporate reputation. The study – commissioned by Yolo Comms – shows that public relations is represented at board-level at more than two-thirds (71%) of FTSE 500 companies.

The joint campaign – launched today – aims to showcase the positive contribution public relations makes to business and society. PRWeek will publish a series of articles featuring case studies celebrating the value of PR, while the PRCA has called on PR practitioners globally to share videos championing PR practice using #PowerOfPR.

A summary of the global campaign contributions is available here.

How you can take part

– Record a 30-60 second video of yourself (filmed horizontally) revealing why you’re proud to work in public relations
– Post on social media using #PowerOfPR while tagging us on TwitterInstagram and LinkedIn
– Submit a 400-600 word blog for the campaign focusing on the positive impact PR creates for business or society via email.

Commenting on the launch, PRCA Director-General, Francis Ingham said:
“The power and purpose of PR has never been more visible, and now is the perfect time for our industry to show its pride in the work it delivers.”
PRCA Fellows Chair Alison Clarke MPRCA said:
“Our value is proven and it’s time to shout about it! I look forward to many in the industry getting behind our campaign to give a voice to the power of PR.”

Nik Harta, Managing Director, Yolo Comms said:
“I believe this research clearly supports the value large organisations currently place on their PR teams. Not only will two thirds of those organisations be involving public relations, communications and corporate affairs with their COVID-19 business strategy, it is reassuring to see that they are valued still further as they provide strategic council to senior leadership.”

Further information about the campaign can be found here.


The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.

We represent more than 35,000 PR professionals in 70 countries worldwide. With offices in London, Singapore, Dubai, and Buenos Aires, we are a global advocate for excellence in public relations.

Our mission is to create a more professional, ethical, and prosperous PR industry. We champion – and enforce – professional standards in the UK and overseas through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.

We deliver exceptional training, authoritative industry data, and global networking and development opportunities. We also manage the International Communications Consultancy Organisation (ICCO), the umbrella body for 41 PR associations and 3,000 agencies across the world, and LG Comms – the UK’s national body for authorities raising standards of local government communication.