PRCA Confidence Tracker: International PR Community Positive In Face of COVID19

Singapore, 27th April, 2020 – The Public Relations and Communications Association (PRCA) today released the results of its first international Business Confidence Tracker, with separate datasets for members in Latin America; the Middle East and North Africa; Southeast Asia; and the UK.

The numbers show that senior agency and in-house leaders around the world have confidence in their organisations’ futures. Members in each region recorded high net positivity scores.

In response to the question ‘How confident do you feel about the future of your organisation right now?’, the findings were as follows:


Very confident 0 25 22 24
Quite confident 57 47 44 47
Neither confident nor unconfident 43 13 0 15
Not very confident 0 13 33 12
Not confident at all 0 3 0 3
Net confidence +57 +56 +33 +56

PRCA Director General, Francis Ingham MPRCA, said:

“All around the world, the PR industry is rising to the enormous challenge that confronts it. From one continent to another, PRCA members are facing the future with remarkable confidence.

“In our conversations with the industry leaders, there is a keen appreciation of the scale of the difficulties ahead, and a knowledge that tough decisions are required. But there is also a determination to make the tough decisions, and a belief that flexibility and a fundamental soundness will see the industry through to better times.”

Priyanka Bajpai MPRCA, Regional Head, SPAG, said:

“SPAG has been actively working in the public health sector for many years; and healthcare and nutrition is important, more so than ever before in today’s critical situation. I am very confident that as an organization, we will be able to make an impact in the society with our constant endeavor towards a safe and healthy planet.”

PR professionals completed the SEA Pulse surveys carried out by The Pulse Business

SEA survey was carried out between 16th-21st April.

MENA survey was carried out between 19th-21st April.

UK surveys were completed on the 31st March, 7th April, and 21st April.



The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.

We represent more than 35,000 PR professionals in 66 countries worldwide. With offices in London, Singapore, Dubai, and Buenos Aires, we are a global advocate for excellence in public relations.

Our mission is to create a more professional, ethical, and prosperous PR industry. We champion – and enforce – professional standards in the UK and overseas through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.

We deliver exceptional training, authoritative industry data, and global networking and development opportunities. We also manage the International Communications Consultancy Organisation (ICCO), the umbrella body for 40 PR associations across the world, and LG Comms – the UK’s national body for authorities raising standards of local government communication.

For more information, visit our website.