ASIA PACIFIC, 11 October 2022–  The Public Relations and Communications Association Asia Pacific (PRCA APAC) has partnered with the Strategic Communications Academy (SCA) to offer members access to a training platform that combines the best of on-demand and in-person learning experiences. SCA works with progressive organisations to provide talent with a structured training programme and curriculum. The programme covers hard and soft skills as well as capabilities related to the practice of strategic communications and public relations in Asia.

Available through a browser anywhere with a data connection, learners can access over 150 different courses on skills and topics. These range from writing, positioning and messaging, project management, media relations, issues management, crisis communications and more.

This is complemented by a ‘workplace techniques’ content series covering topics such as leadership, team management, hybrid working, presentation skills and mindfulness.

Training is delivered by a group of instructors and coaches through a Learning Management System and digital desk.

  • All courses are created with proprietary methodology and content that uses our topic x skill set x application’ framework
  • Instructors have a minimum of 15 years’ experience across corporate, agency or journalism backgrounds.
  • Our Digital Desk helps with skills, or application questions and can be designated as a ‘first stop’ to answer questions

Through the partnership, PRCA APAC members will enjoy an additional 10 – 20 percent of credits added to their SCA account depending on customisation, needs and other options. Interested members can contact us at a for the additional credits.

For more information:

The introduction deck is available at this link.

SCA has an article about the 8 most common questions they are asked at this link.

 In Partnership with:


The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.

We represent more than 35,000 PR professionals in 82 countries worldwide. With offices in London, Hong Kong, Dubai, Singapore, and Buenos Aires, we are a global advocate for excellence in public relations.

Our mission is to create a more professional, ethical, and prosperous PR industry. We champion – and enforce – professional standards around the world through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.

We deliver exceptional training, authoritative industry data, and global networking, and development opportunities.

We also manage the International Communications Consultancy Organisation (ICCO) – the umbrella body for 41 PR associations and 3,000 agencies across the world, and LG Comms – the UK’s national body for local government communicators. Additionally, we support the delivery of the Motor Industry Communicators Association (MICA).