Multi Bintang Indonesia Reaps Three National and International Awards
(doc: BINTANG)
Jakarta, 6 April 2022 – Multi Bintang Indonesia, the producer of the iconic beer brands BINTANG and BINTANG Crystal, in March clinched three awards from two prestigious public relations competitions in the field of communications.
At the PR Indonesia Awards (PRIA) 2022, the #WaktunyaCrystalChill campaign won the Silver Winner category in the Digital PR sub-category. Meanwhile, the Bersama Bali campaign won the Bronze Winner in the Corporate PR category. The #WaktunyaCrystalChill campaign also managed to clinch another award in the Digital and Social Media sub-category at the PRCA APAC Awards 2022.
These two BINTANG campaigns were both based on the Berbeda Bersama philosophy which aims at promoting appreciation and the unification of generational differences in Indonesian society.
The #WaktunyaCrystalChill, campaign that pocketed two awards, is part of a series of BINTANG Crystal launches that is calling on various groups in the society to remain chill and less bitter when facing uncertainties during the pandemic. The launch of the campaign that was conducted digitally had its own attractiveness. Unlike the usual setting where the media and the public come together to directly enjoy the fun of the programs, the
#WaktunyaCrystalChill campaign packages its program in such a way that it remains interesting and interactive for the audience who are taking part from their respective homes.
The same happened with the Bersama Bali campaign of BINTANG PIlsener that was motivated by the Berbeda Bersama spirit. In collaboration with local artists, BINTANG raised relief and assisted Bali residents who were impacted by the pandemic. This collaboration led to the creation of the Bali-themed capsule T-Shirt collection that was sold both online and offline at various clubs in Jakarta and Bali. The proceeds from the sales were entirely matched by Multi Bintang Indonesia and the total channeled through our partner NGO, Rice for Bali, in the form of rice for 20 villages in Bali.
Jessica Setiawan, Multi Bintang Indonesia Marketing Director, expressed her happiness and pride that the brands could win prestigious awards such as from the PR Indonesia Awards and PRCA APAC Awards.
“Through these two campaigns, we have proven the importance of skillfulness, creativity and collaboration in coming up with meaningful initiatives for our consumers in times of pandemic. With BINTANG Crystal, we sought ways to stay connected with our consumers at their respective homes and entertain them. Meanwhile, BINTANG beer has always had a close relationship with the people of Bali and we want to help communities there which have been impacted by the pandemic,” said Jessica.
The success of the campaigns of Multi Bintang Indonesia cannot be separated from the role of the agencies involved which among others included Maverick Indonesia (PR & Communication Strategy, PESO Activation), Publicis Groupe (Creative Strategy, idea and ATL Assets) and Dentsu / Redstar (Media Partner).
The PR Indonesia Awards is a platform for competition and appreciation of the performance of public relations in Indonesia that is popular among practitioners, journalists and academics. PRCA APAC Awards is a competition at the Asia Pacific level held by the Public Relations and Communication Association, one of the largest PR associations in the world.
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About Multi Bintang Indonesia
PT Multi Bintang Indonesia Tbk., is part of the HEINEKEN Company, a leading and responsible beverage company which has proudly been part of Indonesian history for 90 years. As the producer of BINTANG beer, the iconic beer brand in Indonesia, Multi Bintang also offers a portfolio of other beer brands, such as Heineken® (the world’s premium beer brand), BINTANG Radler with low alcohol content, an non -alcoholic beverages such as BINTANG 0.0% and Green Sands. Multi Bintang Indonesia received the Top Capital Market status in the food and beverage sector in 2017, the Stellar Workplace Awards 2017 and 2021, the Sustainable Business Awards 2016-2018, and BINTANG was recognized as the Most Valuable Indonesian Brand 2013-2019.
Resource person:
Meriza Lenanda
Multi Bintang Indonesia
+62 21 2783 3800
