Lee is Archetype’s regional director for APAC and leads a team of more than 350 consultants across six countries in the region. He is responsible for helping to build the agency’s capabilities and profile as a provider of cutting-edge integrated communications consultancy. In 2020 & 2022, Archetype was named Best Large Agency to Work For and Consultancy of the Year at the APAC Sabre Awards, as well as 2022’s APAC Agency of the Future.

Lee is the former Chair of the PRCA SEA, the forerunner to PRCA APAC, where he is currently a board member. He is also member of the PRCA’s Global Advisory Board and sits on its Ethics Council. In 2019 Lee was named by PRovoke as one of the APAC ‘Innovator 25’ and in 2022, Lee was made a Fellow of the PRCA (FPRCA) for his ‘outstanding contribution to global public relations’.