Known for providing expert insights, strategic counsel and creative solutions, Kiri is a trusted advisor in brand building, reputation management and crisis communications in the Asia Pacific region. Her 20 years of experience leading brands to success across Asia has made her a highly sought-after commentator and conference speaker internationally.

Kiri is Founder & CEO of Sinclair, which she established in 2009 and has since built into a multi-award winning, regional, integrated communications agency.  A strong advocate for the value of PR-led integrated communications, she holds industry Board positions with The Marketing Society and PRHK, and is a member of the PRCA Global Ethics Council.

As agency leader, Kiri is responsible for Sinclair’s strategic regional growth, team-first culture, and the innovative business and client strategy the agency is renowned for. She mentors the Sinclair team, who are based out of offices in Hong Kong, Shanghai, Beijing and Singapore, fostering a forward-thinking, creative and solutions-based approach to communications marketing. Kiri strategically advises clients across the corporate, consumer, government, NGO, and luxury sectors. She leads the development of creative brand growth strategies on both a global and local level, and advises on sensitive reputational issues for world-leading clients.

Kiri was listed in Tatler’s Asia’s Most Influential in 2021, named PR Agency Head of the Year by Campaign Asia in 2018 and Agency Leader of the Year by Mumbrella in the same year. These accolades compliment the 100+ awards the agency has been bestowed for its integrated agency model and excellence in delivering success for its clients. Recent awards for Sinclair include Public Relations Agency of the Year 2020 (Gold) by Marketing Magazine, Hong Kong SAR PR Agency of the Year 2021 (Bronze) and 2020 (Silver) by Campaign Asia, and Greater China PR Consultancy of the Year 2018 (Gold) by Campaign Asia.

Born in Hong Kong, Kiri earned her MBA from the University of Hong Kong. An insatiable curiosity, passion for life, and dedication to working with individuals and organisations that are creating positive change in the world, are the leading forces that drive her forward.

“People in leadership roles have an ethical responsibility to harness their influence to be changemakers for the greater good. Change happens through action – from individual acts of kindness and time invested in mentoring the next generation to guaranteeing inclusion in all its forms and crafting campaigns that change public policy. It is up to each of us to action the change we want to see in the world.”

– Kiri Sinclair, Founder & CEO, Sinclair