After working in media and PR in New Zealand for 21 years, Ken Hickson came to Singapore in 1983, as public affairs consultant to Singapore Airlines, then set up Hickson PR, which was acquired by Fleishman Hillard in 1996. After ten years teaching and consulting in Australia, he returned in 2010 to establish Sustain Ability Showcase Asia (SASA), alongside ABC Carbon, to produce content for media and clients.