Karen Coleman
Managing Director, Archetype, Australia
Karen leads the Sydney operations for global marketing communications agency, Archetype. She also serves as a member of the APAC Regional Management Board for the agency where she leads the productisation of services and is spearheading the agency’s local growth strategy. Her passion for innovation and change has led her to launch Region-wide people initiatives such as equal parental leave terms, new value-based pricing structures and team innovation challenges. As a result, she was recently named on Campaign’s ‘Women to Watch’ 2022 as well as Campaign Asia-Pacific’s ’40 Under 40 List’ for 2020 which recognises top-tier talent transforming Asia-Pacific media and marcomms.
