Janniefer is a seasoned communications professional with over 15 years of experience in both in-house and agency environment. As the Corporate and B2B Director at Golin, Janniefer provides strategic counsel to clients whether that be protecting, promoting or building a corporate brand. Her touchpoints include media relations, internal communications, stakeholder management, crisis and issues, and public affairs.
Janniefer has worked extensively across Hong Kong, Greater China and the APAC region, holding communications roles at Tencent, Lane Crawford, MTRCL, Development Bureau of HKSAR Government. Her technology and consumer technology expertise was sharpened through Tencent experience and working for a tech specific PR agency here in Hong Kong for several years focusing on technology clients including PayPal, Fujitsu, Fuji Xerox and Google.
With experience in corporate communications in various industries and sectors, Janniefer understands the importance of collaborating with different business units within the organisation and leveraging the knowledge of subject experts to translate content and messages into engaging campaigns that are compelling to stakeholders.
Janniefer holds a Bachelor of Arts degree (Hons) in Translation and Interpretation from the City University of Hong Kong and a Master of Science degree in Management (Arts, Heritage and Culture) from the University of Sheffield.
