Grace is the Head of Brand, PR & Communications at Endowus, Asia’s leading digital wealth platform. With close to 20 years of experience in both the private and public sectors, Grace has taken on various regional and global marketing and communications roles in fast-moving industries, with technology as the mainstay. At Endowus, Grace focuses on deepening the awareness of and affinity for the Endowus brand. The key USPs of the firm – expert advice, great access to great products at a low, fair cost – are embedded in all of Endowus’ messaging, one that seeks to resonate with clients across wealth bands. Today, she has oversight over brand marketing & campaigns, financial communications, consumer PR, employee branding, internal communications, crisis communications & issues management, KOL marketing, and thought-leadership building.
