Please read through The Gold Standard Award Entry Toolkit and Top Tips For A Successful Entry. before submission.

  1. Entry fee is 410 SGD  per ORIGINAL ENTRY.
  2. If this entry is identical to an entry to a previous category where a fee of 410 SGD has been paid the processing fee is reduced to 200 SGD for this and subsequent DUPLICATE ENTRIES.
  3. Late entry fee: 135 SGD – this fee is waived by prior agreement.
  4. Payment must be received prior to shortlisting or entries may not proceed to the winner selection phase.

To make payment, please click on ‘Enter Now’ on the category below of your choice, complete the checkout process and then complete the The Gold Standard Awards Entry Form.

 If you have any questions, please contact goldstandardawards@prca.global.

Entries should address innovation, planning, implementation and measurable impact and outcomes [where appropriate] on an equal basis of 25% per criteria.

Practice Area Categories

THE GOLD STANDARD AWARD FOR CORPORATE COMMUNICATIONS

This award recognises a successful strategic communications or public relations campaign designed and implemented by a corporate organisation or its communications agency. Entries should show evidence of planning, successful implementation, innovation and highlight measurable outcomes.

THE GOLD STANDARD AWARD FOR COUNTRY AND TRADE PROMOTION

This award recognises effective communications and public affairs activity in the promotion of a country, region, industry or trade. It focuses on the work of chambers of commerce, embassies, trade and industry groups, tourism bodies and government trade promotion and investment agencies.

THE GOLD STANDARD AWARD FOR EMPLOYEE ENGAGEMENT

This award recognises effective employee engagement by a corporate, NGO or governmental organisation. This could include, for example, internal employee communications, crisis communications or successful change management.

THE GOLD STANDARD AWARD FOR FINANCIAL COMMUNICATIONS

This award identifies excellence in corporate financial communications. It is open to companies, consultancies and government bodies active in the financial communications arena. Judges will look for successful and innovative communications in areas such as M&A or IPO communications or investor relations.

THE GOLD STANDARD AWARD FOR GOVERNMENT RELATIONS

This award recognises successful strategic government relations or corporate public affairs engagement between a company, NGO or trade body, such as a chamber of commerce, and a government body, state agency or regulator. This can be through a government relations campaign, securing regulatory approval or through broader strategic engagement with government.

THE GOLD STANDARD AWARD FOR ISSUES MANAGEMENT AND CRISIS COMMUNICATIONS

Nominations must show effective crisis or issues management work undertaken by any corporation, government, NGO or agency. Entries should clearly illustrate success in the strategy or method for managing an “issue” or “crisis” which has taken place in the past 24 months. Company or organisation names can be redacted where such material is sensitive in nature.

THE GOLD STANDARD AWARD FOR STAKEHOLDER ENGAGEMENT

This award identifies excellence in a strategy or campaign engaging stakeholders such as government, the media, regulators, employees and the public. It is open to corporations, agencies, governments, embassies, NGOs and trade groups. Entries must illustrate successful and proactive engagement with at least one key stakeholder.

THE GOLD STANDARD AWARD FOR MEDIA ENGAGEMENT

This award recognises a successful media campaign targeting print, television, radio or online equivalents. Judges will look for innovation in media engagement, which should be supported by evidence of the value, influence or impact of the earned media exposure.

THE GOLD STANDARD AWARD FOR A PUBLIC SERVICE CAMPAIGN

This award recognises a successful campaign of engagement on behalf of a public body, regulator, agency or government department in a campaign targeting a defined audience, such as a public health campaign. Entries can be submitted by public bodies or an agency working on their behalf.

THE GOLD STANDARD AWARD FOR REPORTING AND ACCOUNTABILITY

This award recognises communications excellence in an organisation’s reporting and accountability programmes. Successful nominations should demonstrate effective communications with customers, shareholders and other stakeholders through channels such as annual reports, ESG statements or CSR reporting.

THE GOLD STANDARD AWARD FOR THOUGHT LEADERSHIP

This award recognises the importance of original thought leadership either by an individual or organisation. Successful nominations should show how the development of a unique point of view, a new industry insight or a piece of research raised an individual or organisation’s profile in a way that enhanced its influence, increased sales or expanded opportunities to reach new stakeholders.

Digital and Social Categories

THE GOLD STANDARD AWARD FOR BROADCAST AND VIDEO

This award recognises the effective use of video or broadcast as a communications or campaign tool by a corporate, NGO or government body. Entries should contain an embedded link to the video (including any username or password) and be accompanied by up to 500 words explaining the strategy behind the use of broadcast.

THE GOLD STANDARD AWARD FOR DIGITAL COMMUNICATIONS

This award identifies excellence in the creative use of digital channels to achieve communications, public relations or corporate affairs goals. This can be through the use of websites, blogs, email newsletters, online polling and other digital tools.

THE GOLD STANDARD AWARD FOR SOCIAL MEDIA COMMUNICATIONS

This award identifies excellence in the creative use of social media channels to further communications, public relations or corporate affairs goals. This can be through the use of applications such as Twitter, Facebook and WeChat and other social media platforms.

THE GOLD STANDARD AWARD FOR INTEGRATED COMMUNICATIONS

This award identifies excellence in the use of digital and social media channels as part of an integrated communications, public relations or corporate affairs campaign or strategy. Judges will look for strategies which utilise digital or social media and at least two of the following channels: media relations, events, experiential, government relations and advertising or paid media.

Good Business & Citizenship Categories

THE GOLD STANDARD AWARD FOR CORPORATE CITIZENSHIP (CSR AND SUSTAINABILITY)

This award identifies excellence in the development of a CSR or sustainability programme which enhances corporate reputation. It is open to corporations, NGOs and public bodies who can show commitment to sustainable business practices, governance values or corporate responsibility either through a single campaign, a case study or broader corporate commitment to these outcomes.

Sponsored by:

THE GOLD STANDARD AWARD FOR CORPORATE CITIZENSHIP (PHILANTHROPY)

This award identifies excellence in the development of a philanthropic programme which enhances corporate reputation. Philanthropic initiatives include the donation of time, money or resources to charities and organisations at local, national or international levels. These donations can be directed to a variety of causes such as human rights, disaster relief, clean water and education programmes.

THE GOLD STANDARD AWARD FOR CORPORATE CITIZENSHIP (COMMUNITY RELATIONS)

This award recognises the relationship that a company or organisation has with the people who live in the area in which it operates or is affected by its business. It recognises a licence to operate, through building positive and sustainable relationships with key individuals, groups and organisations. Entries should demonstrate sensitivity to community concerns and issues through the design and implementation of community programmes.

THE GOLD STANDARD AWARD FOR DIVERSITY AND INCLUSION

This award recognises programmes and initiatives that promote diversity and inclusion relating to ethnicity, national origin, gender, sexual orientation, age, religion or disability status. Organisations will be expected to demonstrate a commitment to promoting diversity and inclusion within their workforce or stakeholder networks and should provide evidence of successful implementation and communication.

THE GOLD STANDARD AWARD FOR NGO ENGAGEMENT

Nominations for this award should illustrate effective and innovative engagement involving a non-governmental organisation. Entries must illustrate high levels of achievement in a campaign, project or outreach programme involving either a corporation, government agency, industry group and a registered charity or official NGO.

THE GOLD STANDARD AWARD FOR PUBLIC/PRIVATE PARTNERSHIP

This award recognises excellence in any project involving both the public and private sector. It reflects the growing importance of PPPs in areas such as health promotion, environmental protection and economic and social development. The award will be made to the organisations engaged in a partnership in recognition of their successful public affairs or communications engagement.

The Consultancy & In-House Categories

THE GOLD STANDARD AWARD FOR IN-HOUSE TEAM OF THE YEAR

This award identifies excellence in an in-house public/corporate affairs or communications team in Asia Pacific or the Middle East. It is open to multinational and domestic corporations, government agencies and NGOs. Successful entries must show significant achievement and development in team management, performance and results.

Sponsored by:

THE GOLD STANDARD AWARD FOR REGIONAL NETWORK OF THE YEAR

This award recognises excellence by an agency providing a full range of services across the key markets in the Asia-Pacific region. Attention will be given to quality of work, profit, revenue, growth and client retention as well as relevant employee metrics. Specific campaigns or projects can be included as supporting evidence.

THE GOLD STANDARD AWARD FOR MULTI-MARKET CONSULTANCY OF THE YEAR

This award recognises excellence by an agency operating in more than one market in the Asia-Pacific or Middle East region. Attention will be given to quality of work, profit, revenue, growth and client retention as well as relevant employee metrics. Specific campaigns or projects can be included as supporting evidence.

THE GOLD STANDARD AWARD FOR IN-COUNTRY CONSULTANCY OF THE YEAR

This award recognises excellence by an agency operating in one market in the Asia-Pacific or Middle East region. Attention will be given to quality of work, profit, revenue, growth and client retention as well as relevant employee metrics. Specific campaigns or projects can be included as supporting evidence.

Individual Categories

THE PROSPECT GOLD STANDARD AWARDS FOR PROFESSIONAL EXCELLENCE

These awards recognise achievement by senior communications, corporate or public affairs professionals. Two awards will be made: one for an agency professional and one for an in-house professional. The awards are open to the nomination of senior professionals who are leaders among their peer groups and the broader corporate affairs and communications industry. Submissions must be of no more than 500 words. Judges will look for innovation in communications and corporate affairs strategies (in-house nominee) and the successful development of their agency’s growth, innovation and business development (consultancy nominee). Please state in-house or consultancy in the nomination.