Date/Time
Date(s) - 22/07/2021
4:00 pm - 5:15 pm
We all know a good brief when we see it. But often agencies receive challenging tasks from their clients.
You can’t blame clients – they always want the best.
As the global authority on record breaking since 1955, Guinness World Records (GWR) knows about the best, the fastest, the most, the lightest, the largest.
For more than a decade now, GWR has been working with global and local agencies and brands on campaigns and activations around breaking records. Whether it’s about demonstrating a product truth, promoting a CSR initiative, or creating an entertaining activation for consumers or employees, GWR might be the best solution for the worst brief.
Join PRCA SEA & GWR for this webinar to get inspiration for your next worst PR brief.
Speaker: Neil Foster, VP Creative Consultancy EMEA APAC at GWR
Neil Foster has 25 years of experience in PR and integrated advertising agencies in London, Sydney, and Melbourne. Before joining GWR in 2019, he has had gigs at Burson Marsteller London, PPR, the Earned Agency, Bell Pottinger Group, Mango Communications and Bite Communications. Projects he has worked on have won Cannes PR Lion, Gold and Platinum Sabre Awards and PRIA Golden Target. Throughout his career, Neil has seen several worst PR briefs.
#WorldsWorstBrief
By registering to this event, you agree to PRCA and Guinness World Records Limited using the personal data you provide in this registration for administering your participation in this event (pre & post event). This may include information about the event’s content, event logistics, updates, and additional information related to the event.
