Date/Time
Date(s) - 19/02/2025 - 16/04/2025
9:00 am - 6:00 pm
Event Overview
A fantastic opportunity for you to take home Gold at Cannes!
The Singapore Young Lions PR Competition is the pre-selection competition for the Cannes Young Lions PR Competition 2025.
As well as participating in the international competition, the winning duo will spend time at Cannes Lions International Festival of Creativity, soaking up the atmosphere and being able to participate in all the sessions.
You are now able to register your teams for the competition.
Registration Deadline: 6:00pm Friday 4 April 2025
Once you have paid to register your team, you must email details of your team members to apaccompetitions@prca.global.
Details
How the Singapore Competition Works
A Charity Partner who will act as the client will set a brief, and participating teams will be given 24 hours to create a campaign.
The Singapore competition will replicate the Cannes Lions competition as much as possible.
Timeline
The cost to enter is S$700 (PRCA APAC member) team and S$800 (non-member) team. The Singapore competition will take place over an identical timeframe as the Cannes PR Young Lions Competition, but during a working day: 10:00 am Monday 7 April 2025 – 10:00 am Tuesday 8 April 2025. The brief is provided by a PRCA APAC charity partner. It will be circulated by email at 10:00 am on Monday 7 April.
Completed campaigns will need to be emailed back to the PRCA APAC by 10:00 am on Tuesday 8 April 2025 – in the form of a 10 page PowerPoint presentation, a 1 page summary slide and a written submission of no more than 450 words delivered as a Word document. Campaigns will then be judged by an APAC Jury.
A shortlist of entrants will be notified on Wednesday 9 April then deliver a 5-minute presentation explaining their campaign live and in-person to a select panel of judges from PRCA APAC and the featured charity on Thursday 10 April.
The winning team will be notified by Wednesday 16 April 2025.
Singapore Competition Rules
Competition Regulations:
Open to Singapore-based full-time PR professionals aged 30 or younger (inclusive of freelancers). A team requires only two participants, and organisations can field multiple teams. Each participant must be aged 30 or younger (born after 23 June 1995) and able to travel to Cannes in June 2025.
PRCA APAC will provide two Young Lions 2025 Competitor passes for both members of the winning team. Kindly note that flights and accommodation are not covered.
In association with:
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