Successful Media Relations

Summary:

This online seminar explains the increasing value of personal rapport with key media and describes how to establish relationships with journalists and editors, and how to maintain them. It talks about what journalists want and don’t want; their working environment; what is news and what makes a story; how to pitch a story successfully; what to offer media outlets when they are interested; the value of pictures and clips; how to resolve problems; and how to become a trusted PR contact.

Event Overview

How attendees will benefit
Attendees will gain an understanding in:

How to invest in, and manage, their single most valuable professional asset
What journalists want and how to develop lifelong relationships with them
The rules and dynamics which govern MSM and online journalists’ careers
How to be a reporter’s ‘first port of call’
How to deliver better media results for their clients

Who should attend
This course is aimed at account executives who would like to develop their media relations skills further.

What attendees will learn

What journalists and reporters are like
Their professional pressures and goals
What they want from PR people, what they don’t want
How to develop a productive relationship with them
It also demonstrates:

How to provide the media with usable material
How to spot or create a news angle
How to turn a weak story into a good one
How to present material professionally
How to sell it in successfully

Materials

Hard copy (or online copy) of the Powerpoint slide deck
List of relevant books, articles, sites and blogs
Checklists, cue-sheets and fast-facts where appropriate
Email address for questions after the course

Event Type: On-Demand Training

Level: Intermediate

Trainer: Adrian Wheeler FPRCA

Please note that all our on-demand training will be received as a recording due to the time zones. You will receive the recording 24 hours after the webinar ends.

Once you register online, please contact [email protected] to receive your recording.

PRCA SEA members get free webinars for their first year of membership. Get in touch with [email protected] for your discount code.