Date/Time
Date(s) - 24/06/2022
4:00 pm - 5:00 pm
The objectives of the webinar are to raise standards in LGBTQ+ media communication/representation in the communications industry and wider business world, as well as to learn from leading APAC business brands the guidelines/practices on creating effective campaigns that confront key LGBT issues in the long term -by using the case of Pride Month to avoid falling in the rainbow-wash critical issue. It also aims to raise awareness of the important role the private sector plays in promoting diversity and inclusion of LGBTQ+ people in media, as well as corporate communications.
The webinar will bring together professional representatives from the APAC region to share, learn and inspire on the mentioned topic, in conjunction with Pride Month.
Key questions to discuss:
- Why does LGBTQ+ communication matter to your brand?
- How to create sustainable campaigns for LGBTQ+?
- How to avoid falling into the trap of rainbow washing communication during pride month?
- Secret sauce for successful and sustainable LGBTQ+ marketing communication.
Panellists:
- Jeiz Robles, Asia Pacific Marketplace Diversity Leader, IBM
- Korkaew Kampananon, Human Resources Organization Development Manager, dtac
- Jean Dinco, Strategic Commmunications Fellow, ILGA Asia
Moderator: Natthineethiti Phinyapincha (Nikki), Chair, PRCA APAC Pride Network
To join in and hear the experts’ views on these burning topics, sign up for the webinar today [REGISTER HERE].
For more information, please contact apacpride@prca.global.
