PRCA NI & Clearbox: A Masterclass in Digital Marketing for PR Professionals

Event Type: Group Event

A Masterclass in Digital Marketing for PR Professionals

What are the basic digital tools that all PR professionals need?

To help give PR professionals an insight into digital trends, tools and techniques, PRCA NI and Clearbox are hosting an event with Emma Burdett, founder of Digital Culture and lecturer in digital marketing.

The event, an interactive and informal masterclass, will cover digital marketing tips, actionable advice and the latest industry trends that are relevant to everyone working in PR and communications. The event is free to attend but advance registration is required.

During the event, Emma will introduce SEO for PR, give an overview of social media management (channels, scheduling and advertising) and offer a deep dive into the Google Tools you should be using.

Emma will also take part in a Q&A during the event. Questions can be asked on the day, or in advance via email to john@clearboxcommunications.com.

Speaker:

Emma Burdett – As founder of Digital Culture, a Digital Marketing Consultancy Service, Emma is focused on helping SMEs across UK & Ireland grow and put their customers first. With a keen interest in the talent of tomorrow, Emma also teaches Digital Campaign Management at Ulster University and Digital Customer Experience for The Chartered Institute of Marketing at Belfast MET. Emma has worked for some of Northern Ireland’s biggest businesses across social media, content marketing, strategy, influencers, and advertising predominantly in retail, tourism and hospitality.

Zoom links will be sent out to all attendees 24 hours prior to the event start time. If you sign up after this time, please contact kyrie.abrahams@prca.org.uk for the link.

This event is worth 15 points in the PRCA CPD Programme.