Date(s) - 28/07/2022
10:00 am - 12:30 pm

Location: Online

Format: This training will be carried out online in a virtual classroom setting. Attendees must have their laptop camera and microphones on during the duration of the session.

Attendees will be able to interact with other attendees and the trainer.

Training Overview

What is the secret sauce that leads some people to win more pitches than others? Winning pitches are not solely attributed to good luck, timing and chemistry. They usually have something in common – including an engaged and passionate team, insight-driven research, clear articulation of strategy and ideas, and strong delivery.

This workshop will highlight best practices to make your pitch stand out from competition, for every part of the pitch process. You will learn how to create a winning advantage and increase your win-rate.

How attendees will benefit:

Attendees will learn about how clients make their decisions when it comes to selecting an agency. You will learn ways to sharpen your pitching skills, connect with an audience of senior decision-makers and make a memorable impact.

Who should attend:
This workshop is designed for pitch leaders and agency executives who are keen to sharpen their skills in new business pitching.

What attendees will learn:

  • How clients make their decisions
  • How to win together as a flexible and responsive team when pitching to an audience of senior decision-makers
  • How to stand out at every stage of the pitch process
  • How to engage your audience
  • Best practices and tips to improve your win rate


Notes from the workshop, together with best practices and tips, and links to useful resources will be provided to participants after the workshop.

Event Type: Virtual Training

Level: Intermediate-Advanced (Senior Manager and Above)

Trainer: Serina Tan – Award-Winning Communications Leader and Coach

By confirming this booking, you are accepting the PRCA SEA Terms and Conditions.


Ticket Type Price Spaces
Member Fee 350.00$
Non-Member Fee 450.00$