Charissa is a marketing and communications specialist well-versed in the luxury, lifestyle, food and drink, and hospitality spaces. Prior to founding bSIDE, she was in agency leadership roles where she consulted and led campaigns for consumer and lifestyle brands. As a communications expert, she has effectively driven the narrative for legacy brands but has a special affinity with start-ups to establish their brand positioning and voice. She regularly comments on hot-button topics for industry titles and sits on the judging panel for communications competitions. Charissa has over a decade of experience in integrated marketing communications, specialising in brand marketing, public relations and crisis communications. She continues to find the thrill of connecting people and brands.