Charissa is a marketing and communications specialist well-versed in the hospitality, food and drink, and luxury lifestyle spaces. At VIM&VIGOUR PR, she provides senior client counsel and manages agency growth across Southeast Asia and Hong Kong. She believes in the power of storytelling to drive businesses and impact the bottom line.

Over the last eight years, has worked her way up global networked and independent boutique agencies, partnering with leading consumer and lifestyle brands as well as government agencies including Destination NSW, Mediacorp, Kempinski, IHG, The Lo & Behold Group and Devialet. She has a knack for striking creative partnerships and continues to find the thrill in connecting people and brands.