Bastian Wong, CEO & Managing Director at Flare Communications Group, has more than 23 years of experience in PR & marketing, offering business and marketing advisory for both local and global companies. Bastian founded Flare Communications in 2002, set to be one of the most leading independent integrated communications agencies in Asia, serve over 100 regional and global clients including Procter & Gamble, Nestle Group, Alibaba Group, Moet Hennessy & Diego Group, Tesla, Nespresso, OMEGA, Estee Lauder Companies, CHANEL, GUCCI, etc.

Being one of the most pioneering agency leaders in the industry, Bastian has orchestrated her agency through a strategic transformation, successfully adapting quickly to ever-shifting market demand and corporate priorities, expanded the agency service offering from traditional PR service to a board scope of integrated services including, Influencer Marketing, Content Marketing, Social Media and Digital Strategy.

Flare Communications won over 30 remarkable industry awards across social media strategy, influencer engagement and best PR & marketing ideas, demonstrating strong agency capability, outstanding team work and unparalleled standard of client servicing performance.

Bastian is also an enthusiastic guest lecturer in Hong Kong University and Chinese University of Hong Kong, Hong Kong Institute of Marketing and Hong Kong Marketing Association, shares trending topics on branding, social media and influencer marketing. She is also a founding member of global PR network SERMO Communications, with 25 agency partners around the world.

Bastian holds a Bachelor of Social Science, Major in Journalism and Communications from Chinese University of Hong Kong, with a recent advancement in Harvard Business School Executive Education Program, Harvard Law School, and MIT Sloan School of Management.