ASIA PACIFIC, 18 August 2022 – The PRCA APAC NextGen Group has today announced AnyMind Group’s Chris Lu as Co-chair.

Olivia Burton, Senior Account Manager at Redhill will be stepping down as Co-chair and member of the PRCA APAC NextGen Group.

The PRCA APAC NextGen Group aims to equip young and mid-level practitioners in the region with the tools they need to progress their career, whether that is by organising events, networking sessions, research-driven insights, or tailored support and advice for individuals.

Chris Lu, Regional Head, Communications and Marketing, AnyMind Group said:

“The past couple of years have highlighted the value and strategic impact that effective communications can bring to organisations globally, amidst a background of evolving business and technological needs. It is against this backdrop that the next generation of communications practitioners now find themselves in and building on what my predecessors have done including publishing an experience-filled flipbook and insightful and digestible podcast series for aspiring practitioners, we’ll continue to pave the way for new talent to enter the industry.”


The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.

We represent more than 35,000 PR professionals in 82 countries worldwide. With offices in London, Hong Kong, Dubai, Singapore, and Buenos Aires, we are a global advocate for excellence in public relations.

Our mission is to create a more professional, ethical, and prosperous PR industry. We champion – and enforce – professional standards around the world through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.

We deliver exceptional training, authoritative industry data, and global networking, and development opportunities.

We also manage the International Communications Consultancy Organisation (ICCO) – the umbrella body for 41 PR associations and 3,000 agencies across the world, and LG Comms – the UK’s national body for local government communicators. Additionally, we support the delivery of the Motor Industry Communicators Association (MICA).