Alice Smith
Principal Consultant, Archetype, Australia
Alice is Principal Consultant at Archetype Australia, an award-winning integrated global agency that aims to set the standard for the next generation of global agencies.
Alice has over eight years’ experience in the comms industry and specialises in B2B technology, having led, and worked with brands including VMware, Shopify, Chainalysis, Vodafone and Oracle. She has a passion for storytelling in its traditional sense, while also thinking above and beyond to other channels and mediums of strategic communication, especially as the industry and market evolves.
Having begun her career at Archetype UK (formerly Text100), Alice transferred to the Sydney office to broaden her market and client experience. She has a breadth of experience and an integrated mindset and is currently responsible for running Archetype Sydney’s biggest accounts, as well as contributing to the overall running of the business.
