Singapore, 3 July 2024—Weber Shandwick, the earned-first global communications agency, has welcomed Farah Zuber to its regional leadership team as Vice President, Head of Communications for Asia-Pacific (APAC). This strategic appointment underscores the firm’s commitment to strengthening its position in the industry and driving continuous growth across the region.
Zuber will report to Tyler Kim, APAC CEO, and will lead the firm’s strategic integrated communications initiatives across key markets, focusing on a wide range of stakeholders, including external and internal audiences.
“Farah’s extensive regional experience in reputation management and her deep understanding of the business landscape are instrumental in driving our next growth phase. Her appointment demonstrates our commitment to delivering greater value to our employees, clients, and partners in the region. We are thrilled to have her with us,” said Kim.
Zuber commented, “It is exciting and an honour to be part of Weber Shandwick, an agency renowned for delivering value-driven, earned-first work for decades. Additionally, the agency’s culture, which deeply embraces diversity and well-being, is truly refreshing. I strongly believe these two elements – the commitment to the work and to people – are what makes a brand successful and meaningful. I look forward to contributing to the agency’s growth moving forward.”
Zuber brings 14 years of experience in marketing and communications, specialising in designing and activating holistic communications across earned, owned, and paid channels. She has led strategic executions of multi-market campaigns for companies in APAC, the United States, and the Middle East.
Zuber has worked with other industry players, namely Ogilvy Public Relations, ARC Worldwide and Edelman. She was also the first market leader for SPAG (SPAG FINN Partners) and was part of the leadership team at Redhill. Throughout her career, Zuber has specialised in corporate communications and reputation building across various sectors, such as technology, finance, and governance.
Connect with Farah Zuber:
Email: fzuber@webershandwick.com
Mobile: +65 8148 2017
About Weber Shandwick:
Weber Shandwick is the earned-first global communications agency. Led by world-class strategic and creative thinkers and activators, Weber Shandwick has won some of the most prestigious awards in the industry, including being named #1 in the Public Relations and Brand Strategies category on Fast Company’s 2024 Most Innovative Companies list, one of Fast Company’s Best Workplace for Innovators in 2023, PRovoke’s Global Agency of the Year in 2023 and being the most awarded PR agency at the 2023 + 2024 Cannes Lions International Festival of Creativity. Weber Shandwick has been honored on Ad Age’s A-List in 2024 and 2020 and Best Places to Work in 2019, in addition to being awarded PR Agency of the Year by Campaign US in 2021, honored as PRovoke’s Global Agency of the Decade in 2020 and ranking #1 on PRovoke’s Global Creative Index in 2021 and 2022. Additionally, the firm was named PRWeek’s Global Agency of the Year in 2015, 2016, 2017 and 2018 and was awarded PRWeek’s Purpose Agency of the Year in 2020 and 2021. Weber Shandwick also received Honorable Mention (and the only PR agency) on the Gartner Magic Quadrant for Global Marketing Agencies in 2021. Part of the Interpublic Group (NYSE: IPG), Weber Shandwick is the anchor agency within The Weber Shandwick Collective (TWSC) – the strategic communications and consulting network. Cumulatively, TWSC has earned more than 225 Cannes Lions. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com
