Vero, Polaris Launch AI Training Program for Corporate Communications
APRIL 24, 2025 – Southeast Asia-based communications consultancy Vero and AI capacity-building firm Polaris are partnering to deliver AI education programs tailored for communications professionals across the region.
This alliance aims to support corporate communications teams in building AI capabilities. The AI Comms Lab includes inspiration sessions, workshops, and multi-week learning tracks designed to empower participants to harness generative AI, elevate their work, and prepare for the coming age of intelligence.
Vero and Polaris Digital recognize the power of AI and believe that building AI literacy within communications and leadership teams is fundamental to driving innovation and sustainable business success.
The AI Comms Lab offers a comprehensive learning journey designed to support the communications sector in navigating AI transformation. The program begins with Awakening Sessions—one- to two-hour presentations that explore AI trends and their implications for the future of communications and work to inspire participants and instill a sense of urgency to learn and act.
As a second step, organizations are encouraged to participate in Workshops that span from half-day to multi-day. These hands-on sessions equip participants with practical skills to integrate AI tools into daily work, with exercises tailored to their unique roles and needs.
To ensure long-term impact, the program also provides Adoption Support, focusing on identifying priority use cases, rethinking and optimizing workflows, and developing prompt guides along with responsible AI guidelines—laying the groundwork for effective and sustained AI adoption across team operations.
The training programs are modular and can be customized based on specific teams, skill levels, and focus areas. Longer learning programs are also available with active team support and guidance over two to four months. They may be delivered virtually, in-person, or in hybrid formats.
“The adoption of AI among PR and communications teams in Asia is still incredibly low, despite what research reports suggest. Still too often public LLMs are used without regard for data privacy and security, no role-specific training is in place to learn how to best apply AI in daily work, and there’s an overall lack of experimentation and knowledge sharing. AI is getting better by the day and communications is one of the first functions to be deeply impacted. This alliance allows us to help more comms and leadership teams across the region adopt AI not just for efficiency but also effectiveness,” said Polaris Managing Director Rob van Alphen.
“AI in communications can deliver significant benefits for brands—optimizing workflows, enhancing message personalization, and providing more in-depth insights into consumer behavior, among others—if, and only if, the use of AI is implemented with strategic intent and guided by clear corporate frameworks and ethical standards. The training program we offer together with Polaris Digital is founded on this mission,” said Vero Senior VP for Consumer Communications Ngo Hong Phuc.
Founded in 2024, Polaris has quickly established itself as an expert consultancy for AI and digital capability building. With services ranging from AI awakening sessions and hands-on workshops to L&D programs and strategy support, Polaris helps marketing, communications, and leadership teams develop the required mindset and skills to navigate the age of AI with confidence.
Vero, founded in 2007 by Brian Griffin, has grown to become the leading consultancy in Southeast Asia, offering top-tier services in public relations, influencer marketing, government relations, and events management. The consultancy’s growth over the years has been powered by its commitment to innovation and proactive embrace of technological advancements, including AI, enhancing its capabilities to deliver impactful work for brands.
Discover how the AI Comms Lab by Vero and Polaris Digital is shaping the future of communications—read more https://vero-asean.com/ai-comms-lab-vero-and-polaris/.
###
ABOUT POLARIS DIGITAL
Polaris is an AI consultancy helping B2B and B2C organizations in Asia and the Middle East successfully navigate the world of generative AI. Founded on the conviction that 80% of successful AI adoption is about people and processes, Polaris maintains a technology-agnostic approach and tailors programs to clients’ unique business needs to deliver competitive advantage and meaningful impact.
ABOUT VERO
Vero is an award-winning strategic communications consultancy, advising some of Southeast Asia’s leading brands, corporations, and non-profit organizations.
As a B Corp-certified consultancy across all its offices and a signatory of the Clean Creative pledge since 2022, Vero is committed to responsible and impactful communications.
With a team of over 240 communications professionals, Vero operates across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam, with a strategic partnership in Myanmar. The consultancy takes a multidisciplinary approach, specializing in public relations, influencer marketing, government relations, and event management. By integrating deep market expertise with data-driven insights and innovative storytelling, Vero helps brands navigate complex landscapes, build meaningful connections, and craft narratives that drive real, sustainable impact. Visit https://vero-asean.com/
