The Public Relations and Communications Association Asia Pacific (PRCA APAC) is pleased to announce the promotion of Rebecca William to the position of Events and Engagement Manager, effective July 2023.

Rebecca William began her journey with PRCA in January 2022 as an Events and Marketing Executive. Within three months of joining the organisation, Rebecca took on the task of overseeing the hybrid coordination of the PRCA APAC Awards 2022, serving as the sole PRCA representative on the ground.

In March 2023, Rebecca was promoted to the role of Senior Events and Marketing Executive. In this capacity, she provided support to Tara Munis, Head of PRCA APAC, in developing, maintaining, and executing a busy calendar of events. Her contributions extended to being the sole representative at most events in Singapore, including Leaders’ Lunches, Industry Mixers, and conducting the Judging Day for the PR Young Lions APAC Competition.

She played an integral role in sourcing venues and vendors, coordinating, planning, and executing various events, such as the PRCA APAC Awards 2023, PRCA Thailand Awards 2023, Corporate Affairs Forum 2023, and Gold Standard Awards 2023.

As the Events and Engagement Manager, Rebecca William will play a pivotal role in enhancing member engagement, including conducting member meetings, emails, and calls with current APAC members. She will also be responsible for managing regional networks, facilitating meetings, and serving as the main point of contact for APAC members, regional groups and boards. Rebecca will work closely with the PRCA Global team to support the growth and development of PRCA Indonesia, PRCA Thailand, PRCA Vietnam and PRCA Australia Networks, respectively.

Melissa Cannon, PRCA International Director, said: “Rebecca has made a significant contribution in driving PRCA APAC’S activities on the ground across the region, she is truly an invaluable member of our team. I am so pleased that this new role will allow Rebecca to engage with our members and continue to grow our regional networks, allowing further professional development. I look forward to working with her as we continue to grow throughout APAC.”

Rebecca William, PRCA APAC Events and Engagement Manager, said: “I’m thrilled to continuously be a part of the leading PR association of the APAC region. It is a blessing to also be a part of an association with an internal team that recognises hard work. I’m looking forward to the continuous journey of connecting and building stronger relationships with our Members and Partners; supporting the region with this new role.”

For more information or to enquire about membership, please contact Rebecca William, Events and Engagement Manager at Rebecca.william@prca.global or Melissa Cannon, International Director at melissa.cannon@prca.global.

About PRCA

The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.

Representing 35,000 PR professionals in 82 countries worldwide, we are a global advocate for excellence in public relations. Our teams across Europe, the Middle-East and Asia-Pacific work with professionals around the world to co-ordinate our operations across six continents.

Our mission is to create a more professional, ethical, and prosperous PR industry. We champion – and enforce – professional standards around the world through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.

We deliver exceptional training, authoritative industry data, and global networking, and development opportunities.

We also manage the International Communications Consultancy Organisation (ICCO) – the umbrella body for 41 PR associations and 3,000 agencies across the world. Additionally, we support the delivery of the Motor Industry Communicators Association (MICA).