I enjoy realizing the great ideas in PR, and believe that the key to success in this industry is CURIOSITY. My curiosity for all the encounters in life, my curiosity for stories behind different people and my curiosity for the future stimulate my mind to view things behind various and colorful lens – inspiring and marking the start of a forward thinking idea. Having been serving clients across sectors and communication campaigns, I leverage my expertise from ideation, planning to driving organisational outcomes. Through providing new perspectives to the team and supporting clients in sectors, my professional skills enable me to assist the hatching of campaigns from scratch, managing and driving results. It’s been great to see that few campaigns have gained recognition in the PR industry.
Upon the hands-on PR skills through a multitude of experience, I believe that learning does not halt at graduation, but should be on going for life. With that, the expansion of skillsets, from LinkedIn marketing to designing software usage, Adobe designing tools have also been the top priority riding on harnessing my industry knowledge and skills. Nonetheless that these learnings enable me to go beyond traditional PR, these also enrich my portfolio and exposure in different perspectives, paving way to creations of distinct campaign ideas.
With the rapidly evolving PR industry, I reckon the importance of bringing the industry together for sparks of innovative initiatives and ideas. I would like to join be part of the connections where gather likeminded peers in PRCA with the aim to foster industry talents. Through networking and idea exchange among a group of distinctive PR professionals, I hope to enable the industry to forge ahead, nurturing the new generation to blossom and evolve towards a flourishing future with professional practitioners.
