Richard Brett
CEO, Ogilvy Health & Ogilvy PR
Richard Brett has over 20 years’ experience of marketing communications, brand strategy and communications agency leadership. His passions including using public relations and social media to lead integrated campaigns, outcome-based measurement and using new technology to drive innovative creativity for brands.
Richard is currently CEO for Ogilvy PR and Ogilvy Health, working with Sally Kissane to lead the Ogilvy Network ANZ which was formed in 2021 and brings together Ogilvy’s five business units across six cities and three countries. He works across the Ogilvy business to deliver stand out, effective campaigns for clients such as eBay, Netflix, Ford, Atlassian, and KFC.
Richard also leads Ogilvy’s thought leadership programs. These include Futures, which outlines forthcoming insights that will impact Australian business, government, brands and organisations, as well as the Believability Index. In the last two years Futures has been presented to over 70 different organisations and almost 4000 people across Australia and New Zealand. The Believability Index looks at the believability of media, politicians and leaders in the age of misinformation.
Ogilvy PR was named Sabre’s 2019 Australasian Agency of the Year, and Richard was named CommsCon’s Leader of the Year 2019. Before becoming CEO of Ogilvy PR in 2018, Richard spent four years as managing director of the brand marketing team of Ogilvy PR – Pulse Communications. During Richard’s tenure Pulse doubled in size and won or was shortlisted for over 30 awards including being named CommsCon Highly Commended Agency of the Year 2016.
Previously Richard was managing director of Shine Communications in London between 2009 and 2013, and global VP of marketing communications for Samsonite between 2006 and 2009, based in Boston and London. He was at Ketchum in London working on the Procter & Gamble business between 1998 and 2006.
Richard has been shortlisted or received over 120 awards for his work. He has an MBA in Management from Imperial College London and in 2020 co-authored his first book ‘The Decade of Do’.
