Richard Bagnall, Chairman of AMEC, and co-managing partner of CARMA International, shares international best practice on measuring and evaluation PR & communications. In this talk, recorded live at an exclusive seminar held in conjunction with PRCA SEA at Ogilvy Singapore; Richard explains how the media and PR sectors have changed significantly during an era of unprecedented change over the last 10 years, yet measurement and evaluation techniques have not.
Watch the video to find out more here.
