RATI PANTHAWI

President – The Advertising Association of Thailand

Director of Associate Communications & Business Link, Office of the President

Boon Rawd Brewery Co., Ltd.

Educational Background

  • BBA (General Management); Faculty of Commerce and Accountancy, Chulalongkorn University – Bangkok, Thailand.
  • MBA (Marketing); School of Business, Youngstown State University – Ohio, USA.

Additional Certificate

  • Director Certification Program: Thai Institution of Directors

Work Experience

  • November 1990. Joined Ogilvy & Mather Advertising as an account executive in the account management department.
  • Twenty years in the advertising industry with Ogilvy Advertising, covering several types of product/brand categories i.e. financial/banking, credit card, retail/department store, alcoholic and non-alcoholic beverages, mobile phone, automobile, real estate, restaurant, fashion products, airlines, hospital and many others.
  • The last position at Ogilvy Advertising was management partner and a member of the advertising board.
  • June 2010. Joined Boon Rawd Brewery as an executive director of the office of the president with a role of marketing strategist for non-alcoholic brands and new business/investment of the corporation.
  • January 2016. Appointed as the managing director of Brand Family Co.,Ltd.
  • Present Position: Director of Associate Communications & Business Link, office of the president.

Other Experiences

  • Part-time lecturer at Assumption University.
  • Visiting guest speaker in various mass communications school in leading universities e.g. Assumption University, Thammasat University, Bangkok University and etc.
  • President – The Advertising Association of Thai