PRCA APAC Partners with TalentTrust to Strengthen Communications in the Non-profit Sector in Singapore
PRCA APAC Partners with TalentTrust to Strengthen Communications in the Non-profit Sector in Singapore
Strategic partnership bridges skills gap, empowering charities with expert communications support
SINGAPORE, 26 JUNE 2025 – The Public Relations and Communications Association Asia-Pacific (PRCA APAC) has formed a strategic partnership with registered charity TalentTrust to bridge the communications capability gap in the non-profit sector in Singapore.
TalentTrust connects business professionals with local charities through skills-based volunteering opportunities. With a focus on long-term sustainability, the organisation helps charities tackle critical challenges in strategy, fundraising, leadership and more. Through this new partnership, PRCA APAC and TalentTrust will work hand in hand to empower non-profits with stronger communication strategies, resources and mentorship.
Lisa Gainer, CEO of TalentTrust, said:
“At TalentTrust, we believe that strategic communications is not a luxury – it’s a necessity for impact. Our partnership with PRCA marks an exciting step forward in equipping charities with the media and PR expertise they need to tell their stories powerfully, build trust, and amplify their impact. We’re thrilled to connect the sector with professionals who are passionate about using their skills for good”.
Ed Burleigh, Head of PRCA APAC, said:
“TalentTrust does vital work bridging the gap between corporate skills-based volunteers and charities across Singapore. We’re excited to support their mission by helping non-profits strengthen their communications strategies, while giving our members the opportunity to apply their expertise in truly meaningful ways. On a personal note, I’ve followed TalenTrust’s progress for several years and it’s an honour to now formalise this partnership.”
The agreement is valid for one year and involves no financial exchange between the parties. Both organisations are committed to exploring new avenues for collaboration throughout the year, with a shared goal of empowering the non-profit ecosystem through strategic, sustainable communications.
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About PRCA APAC:
The PRCA was founded in 1969 and launched the PRCA Asia Pacific in 2021 which replaced the PRCA Southeast Asia, launched in 2018. The association aims to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practices, and creating networking opportunities.
About TalentTrust
TalentTrust is a registered charity with IPC status dedicated to strengthening the non-profit sector in Singapore. The organisation bridges critical skill gaps by harnessing business expertise through skills-based volunteering and mentorship. Its programmes focus on upskilling non-profit leaders and building long-term organisational capabilities – empowering non-profits to become more resilient, effective and sustainable.
