- Australian local PR Platform BUZZHub integrates ChatGPT to assist comms professionals
- Research shows almost two-thirds of PR and communication professionals believe AI technology will play a crucial role in the future of the industry
- The use of AI in the PR industry has already seen a 139% increase over the past five years
Artificial Intelligence (AI) has taken the world by storm over the past few weeks, with its problem-solving skills, decision-making capabilities and conversational tone.
Since the API to access ChatGPT became available for integration last Friday (March 3), communications workflow platform BUZZHub has been quick to integrate the AI into its pitching and campaign development solutions.
Despite concerns about AI in the workforce, BUZZHub’s new AI integration tool, Wingman Ralph demonstrates the benefits that AI brings to communication professionals in carrying out their work more effectively.
Research shows that almost two-thirds (61%) of PR and communication professionals believe that AI technology will play a crucial role in the future of the industry2 and BUZZHub integrates AI into daily activities.
The use of AI in the PR industry has already seen a 139% increase over the past five years3 and this will only grow with its expanding capabilities, many of which have been incorporated into BUZZHub through Wingman Ralph.
Powerful features include, brainstorming ideas and inspiration for a story, reviewing existing releases, creating new releases, providing potential research data, and suggesting relevant media contacts and headlines.
BUZZHub Managing Director, George van Velzen shares that adapting to technologies is key to rethinking how we manage communications.
“Incorporating the ChatGPT engine into BUZZHub is crucial to empowering industry professionals with the tools they need to strategise and pitch effectively and efficiently.”
“Whilst BUZZHub already provides a structured process to develop and manage campaigns, the integration of AI takes this a step further. Despite concerns that AI will replace creatives, the way we have integrated it demonstrates it will act as an efficiency tool that will boost productivity.”
“The new AI feature will complement the skills and capabilities of communication professionals and enhance their productivity.”
By introducing AI as an assistive tool, BUZZHub further solidifies its capability to function as a centralised and specialised workflow platform for PR and communication professionals.
To register for a demonstration or for more information visit www.buzzhub.online.
[This article was written with the help of human ingenuity and artificial intelligence]
