Isabelle Demaude is Director, International Communications and DEI Lead, APAC at The Hoffman Agency. Bringing her experiences in both East and West to the table, Isabelle is responsible for enhancing the agency’s capabilities to support cross-border client excellency and fulfilment. A linguist, polyglot and intrepid traveller at heart, she specialises in intercultural training, strategy, messaging and storytelling. The Hoffman Agency was named PRovoke’s Global Technology Agency of the Year in the 2021 & 2023 Sabre Awards and has consistently made it to the Top 5 Best Large Agencies to Work For in Asia Pacific since 2019.
Isabelle was among PRCA SEA’s founding members (the predecessor of PRCA APAC) and has actively contributed to educational programming to elevate understanding and awareness of PR practices around the region. In her spare time, Isabelle enjoys baking with her daughters and performing on stage as a singer and musical theatre artist.
