Understanding Search in a Social Media World

Summary:

With our new workshop entitled Understanding Search in a Social Media world, you can learn how to stay ahead as the battle for social search takes its grip.

Event Overview

This comprehensive workshop looks at how your business can take advantage of social media’s undisputed impact on search engine queries, links, ranking and traffic.

You will come away with a clear idea of how to create share-worthy content; how to amplify your network reach and increase your social rankings. All theory will be supported by up to date case studies which will enable you to understand the role of search in the new social media revolution.

Who should attend

• PR Account Managers and Account Directors
• In-house PR professionals

Course overview
The workshop covers:

• Securing links and leads
• Driving awareness and branding
• Building a unified strategy for search and social dominance
• The role of search and its impact on conversion
• Monitoring and exploiting trends
• Identifying your key audiences online, and how to reach them
• Measuring sales and ROI

Event Type: On-Demand Training

Trainer: Katie King

Please note that all our on-demand training can be purchased as a recording.